SUSSEX, Wis. - June 6, 2016 - PRLog -- Sussex Brands today announced that its innovative, premium system of patented household storage containers -- Mr. Lid -- is being promoted throughout 2016 on Scripps Networks Interactive (SNI), a leading developer of popular lifestyle content.
According to Robert ("Bobby") Dodd, President and Chief Marketing Officer of Sussex Brands (SussexIM's business-to-consumer division), the U.S.-made containers ("You never lose the lid!") will be promoted across the SNI Food Lifestyle platform. This includes such iconic brands as FoodNetwork.com, CookingChannelTV.com, and Food.com, which collectively engage more than 46 million U.S. consumers each month.
Mr. Lid is the name given to the SussexIM-developed, patented system of secure, water-tight, easy stacking storage containers. These durable, high-quality storage systems have been sold nationally by the most successful and demanding mass retailers, as well as on the leading television shopping channel, QVC.
The addition of the new SNI's program will elevate Mr. Lid product awareness to new heights, according to Dodd. "The Mr. Lid story aligns perfectly with SNI's lifestyle brands, which reach our target consumers - women 25 to 54 - every day," Dodd said. "SNI's Food Network, for example, is the most trusted name in the Food Lifestyle Category. This compelling product awareness will be good news to our retail partners and even better news to the families that will benefit from Mr. Lid's unique combination of value-added features."
The SNI program will continue through the year and enhance Mr. Lid visibility during key back-to-school, Thanksgiving, and Christmas entertaining seasons, according to Dodd.
Added Keith Everson, CEO, SussexIM, "Scripps Networks Interactive is the ideal media vehicle for telling our Mr. Lid story to consumers who need innovative storage containers that deliver value for their hard-earned dollars. Savvy retailers such as Shaw's, Menards and The Container Store are quickly picking up on this."
The cover of each Mr. Lid container is permanently attached by a state-of-the-art, SussexIM-developed "living hinge," eliminating a common consumer frustration - lost lids. Further, each Mr. Lid container is leak proof, thanks to Sussex's living-hinge design and air-tight seal technology. The containers, guaranteed for life, come in a variety of sizes, shapes and colors and are microwaveable and dishwasher safe.
Recently, Sussex Brands launched a new consumer-oriented website (www.mrlid.com) and announced the direct availability of this innovative, premium household storage system to a wide range of national and regional retail channels.
ABOUT SUSSEX IM
SussexIM is a full-service, fully automated supplier that solves problems to satisfy consumer needs.
SussexIM's capabilities include B-to-B and, now, B-to-C - with the addition of its new Sussex Brands division.
Customers benefit from its ability to accelerate time-to-market, thanks to the company's streamlined decision-making capabilities and shortened supply chains.
SussexIM's end-to-end suite of services extends from product design to warehousing.
Importantly, the company has extensive automation design capabilities and an in-house, dedicated staff of automation engineers.
SussexIM, founded in 1977, has experienced annual double-digit growth over the last five years.
Contact
Bobby Dodd
***@mogosport.com
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