Today Cool Effect™, a digital platform hosting the world’s best carbon reduction projects, launched out of beta and announced Coollection. Cool Effect is committed to uniting people to help fight climate change and with Coollection, individuals have the ability to contribute funds to the first-ever grouping of the world’s best carbon reduction projects.
With Cool Effect’s Coollection, individuals now have the ability to directly fund a portfolio of seven projects that verifiably reduce carbon pollution from the atmosphere as measured in metric tonnes of CO2 emission reductions. These seven projects from around the world utilize a variety of proven carbon emission reduction technologies including clean cookstoves, biogas and methane capture among others. Individuals choose a dollar amount to contribute to Coollection as an ongoing subscription to provide consistent funding to the portfolio or as a one-time purchase. Cool Effect also offers the ability for individuals to fund featured projects independently on a tonne-by-tonne basis, as either a one-time transaction or ongoing subscription.
“Coollection gives our community another way to fund world-class carbon reduction projects and allows their contributions to have an impact on Cool Effect’s curated portfolio,” said Marisa de Belloy, COO of Cool Effect. "Supporters will see how their contribution is directly affecting not just one project in a single location, but the entire collection of projects across the globe by receiving updates spanning the entire Coollection."
Cool Effect today unveiled an addition to its roster of world’s best projects, the Malawi Cookstove Project. Chosen from over 10,000 around the globe, this project installs new stoves into African schools and is already serving 327,000 students. These institutional cookstoves use 75 percent less wood than traditional three-stone fires which not only helps decrease the high deforestation rate in Malawi but also protects the children from unhealthy smoke which often leads to respiratory diseases.
“We created Cool Effect as a destination for people to come together to save the planet and we are thrilled with the support the community has given,” said Dee Lawrence, co-founder of Cool Effect. “To date, our community - which is growing daily - is tens of thousands strong and has reduced over 5,000 tonnes of carbon.”
Cool Effect currently features seven projects on the platform including Southern Ute Indian Tribe: Methane Capture in Colorado, Biogas Program for Animal Husbandry in Vietnam, Qori Q’oncha Improved Cookstove Program in Peru, Alto Mayo Protected Forest in Peru, and the newest addition, Malawi Institutional Cookstove Project. The price per tonne varies by project and ranges from $4.12 - $13.18, with 90.13% of the funds dedicated directly to the projects and the remaining 9.87% covering transaction charges and Cool Effect’s operational fees – the minimum needed to operate as a 501(c)(3) nonprofit organization. To learn more about what a tonne of carbon is please visit cooleffect.org.
ABOUT COOL EFFECT™
Cool Effect is a San Francisco Bay Area 501(c)(3) nonprofit that allows individuals to create a tangible impact on climate change through a digital platform, providing consistent funding to the highest-quality carbon reducing projects around the world.
Cool Effect was founded on the passionate belief that individual support of projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. The organization’s mission is to ignite planet sized change. To learn more, please visit cooleffect.org or follow Cool Effect on Facebook, Instagram and Twitter.
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Contacts:
Elise Chambers, 415-276-8358
cooleffect@demonstratepr.com
