LUV your stock: Why ticker symbols matter By: MarketWatch October 24, 2016 at 06:05 AM EDT A recent study finds that the “likability” and even the pronounceability of a ticker symbol are positively related to a stock’s value. Read More >> Related Stocks: Anheuser-Busch Inbev S.A. ADR Apple Brinker International Brown & Brown International Business Machines Nordstrom Southwest Airlines