A founder seizes on anti-Trump sentiment to market women-friendly workflow software

 Earlier this year, Kristen Koh Goldstein merged two of her companies, three-year-old Scalus and six-year-old BackOps into a new company called HireAthena, a back-office-as a service startup that also sells fully automated workflow software. From the start, the company has aggressively marketed itself to both customers and employees who are women, and it’s smartly playing up to them… Read More