In a tech-saturated world, customer feedback is everything
January 20, 2017 at 13:00 PM EST
I’ve found that the most valuable design tool in the 21st century is rather old-fashioned: customer feedback. Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics. Read More