Hotel Website Marketing Strategies, the first in the series Marketing Hotel & Tourism by Ian R. Clayton, is now available in Paperback, Kindle and Digital formats. WEBSITE, an Amazon Bestseller, gives hospitality marketers the inside track on building lasting brands that inspire and engage travelers.
Boutiliers Point, Canada - April 4, 2017 /PressCable/ —
Finding success in the hotel and travel industry can be quite challenging even in the best of times. Few understand this as well as hotel and travel marketing expert Ian R. Clayton, who firmly believes that the right approach to marketing can be the difference between failure and success for a hotel or travel company. Clayton recently announced the release of a 3 book series in Marketing Tourism starting with WEBSITE.
The Kindle version published earlier was an instant success, becoming an Amazon Bestseller Hotel Marketing eBook where early readers have responded with enthusiasm.
WEBSITE, which covers how to make hotel websites inspire guests, engage more and book, is now available in paperback. The paperback edit was published in response to many requests from hotel managers who don’t like sitting in front of a screen to read. See Hotel Website Strategies on Amazon.
“There’s no doubt at all that using the correct marketing methods and strategies are a game changer,” commented Clayton about his latest book. “I’m happy to deliver the inside scoop on what works and what doesn’t. The book includes the latest technology available along with new hotel marketing ideas and strategies that turn websites into sales machines.”
Some of the topics covered in WEBSITE include creating a meaningful Hotel Website strategy, the importance of finding the right message, the travel marketing plan, blogging to help build a travel business, the keys to building traffic, the importance of reputation marketing, the right way to present messages to mobile travelers, video production and the latest strategies, tools and techniques to get more bookings. All these topics are covered from the perspective of someone who has “been there, done that” and has learned what it takes to apply these marketing strategies in a way that is specific to the hotel and tourism market industry.
Clayton has a remarkable background in the hotel marketing world, having helped build the success of other brands and as the CEO of his own tourism development company, AXSES AllCast Publishing. In addition to writing books, Clayton is the publisher of TravelersInsights magazine and several tourism marketing sites. He has contributed extensively to travel-related websites and blogs with everything from marketing articles to descriptions of his own travel adventures. He and his team have pioneered innovations in tourism marketing that are commended by Google and featured in the New York Times and across the media. The team is currently completing PersonaHolidays and FascinatingTravelers technology in conjunction with several major partners. Ian’s wealth of knowledge and personal insights into all aspects of hotel and tourism marketing make his book series original and vital.
Feedback for the series of books continues to be passionate.
“WEBSITE is easy and fun to read and is packed with useful information,” says Margaux Daher, Owner/Manager, Poinsettia Villa Resort. “Its ideas will certainly help hotel managers build an effective website strategy. As he says, hotel website marketers tend to put design first and the message later, but it really has to be the other way around. I particularly like the chapter on Hot-Buttons that inspire and engage the right guests. We have used Ian’s tactics for reputation marketing and animated review videos with much success.”
For more information and to get the book and Bonuses be sure to visit http://MarketingHotelsTourismOnline.com
Name: Ian R Clayton
Organization: AXSES AllCast Publishing
Address: 211 Kennedys Road, Boutiliers Point, NS B3Z 1V5, Canada
For more information, please visit http://MarketingHotelsTourismOnline.com
Release ID: 183360