Fitbit introduces $300 smartwatch in challenge to Apple By: MarketWatch August 28, 2017 at 09:01 AM EDT Fitbit Inc. is launching its long-awaited smartwatch this fall, hoping to take on Apple Inc. with a feature set that works without a phone. Read More >> Related Stocks: Apple Facebook Fitbit Inc Pandora Media Inc Standard & Poors 500 Starbucks Corp Twitter, Inc.