Intertrust Expands ExpressPlay Platform to Provide Seamless DRM Interoperability, Conditional Access, Audience Analytics, and Targeted Advertising

Intertrust Technologies Corporation today announced a major expansion of Intertrust ExpressPlay™, its cloud platform that provides content distributors, network operators, and broadcasters with a single service that satisfies all their media monetization requirements in a highly cost-effective and efficient way. The platform is the first of its kind to combine content protection and management with audience understanding and targeted advertising to offer greater convenience, security, privacy and risk management in a single solution.

Traditionally, companies distributing Internet video procured these services from two or more vendors, creating risk, additional cost, and confusion. ExpressPlay provides convenience at a significantly lower price, and is built on years of R&D embodied in Intertrust’s seminal patent portfolio.

Intertrust expands its traditional ExpressPlay DRM platform, which to date is the only cloud-based platform that supports all major DRM formats. In a major leap forward in DRM systems, ExpressPlay introduces a new Universal DRM SDK that promises to end cross-device DRM format conflicts decisively. Service providers building applications with the ExpressPlay Universal SDK can use all major DRMs without custom integration for each one. The Universal DRM SDK also supports DASH CENC to native FairPlay, and offers the protected (DRM) DASH stack for iOS, which doesn’t exist natively. This means that service providers can reduce multiple asset formats, streamline their workflows and deliver premium content using the native DRM.

The new platform also uses the Intertrust Personagraph™ consumer data platform to provide server-side and client-side advertising, and audience understanding. A network operator or broadcaster can now use ExpressPlay to deploy and manage content in a common secure format, provide targeted ads using their own infrastructure and run analytics on their users’ data securely and privately without dependencies on competitors.

Intertrust ExpressPlay now includes,

• ExpressPlay Universal DRM™ (uDRM): Intertrust’s leading multi-DRM platform that supports Adobe Access, Apple FairPlay, Google Widevine, Marlin DRM, and Microsoft PlayReady. The new Universal DRM (uDRM) SDK helps reduce costs by eliminating the need to distribute multiple versions of protected assets. It overcomes the challenges of the diverse device landscape (flavors of Android, iOS, etc), and efficiently implements offline playback of content on mobile devices. uDRM minimizes the need for complex backend systems and professional services.

• ExpressPlay CA™: A new Marlin-based Conditional Access System (CAS) that allows broadcasters and network operators to deliver card-free, powerful CAS capabilities using the same Marlin DRM engine used for broadband DRM. One engine supports two security models and results in substantial savings over traditional limited CAS.
• ExpressPlay Audience™: An advanced customer data platform that leverages Intertrust’s multi-billion user Personagraph consumer data platform. Audience provides understanding, advanced analytics, device graphs, and retail and marketing technology functions in a private and secure manner.
• ExpressPlay Ads™: A custom white-label advertising platform that uses ExpressPlay Audience to insert personalized ads into protected content streams on mobile, TV, and web platforms. The platform supports both server-side and client-side ad insertion technology to reach a broad range of devices in a highly scalable and efficient manner.

This is the first platform of its kind that provides convenience, security, privacy, and risk management. The components can be used jointly as a complete system or separately.

Intertrust will showcase ExpressPlay and related partner demos at IBC 2017 at the RAI in Amsterdam in Hall 5, Booth 15 between September 15-19, 2017.

About Intertrust Technologies Corporation

Intertrust provides trusted computing products and services to leading global corporations – from mobile and CE manufacturers and service providers to enterprise software platform companies. These products include the world’s leading digital rights management, software tamper resistance and privacy-driven data platforms for digital advertising, marketing technologies, DNA analysis, and IoT.

Founded in 1990, Intertrust is based in Silicon Valley, with regional offices in London, Tokyo, Seoul and Beijing. The Company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing. Additional information is available at intertrust.com, or follow us on Twitter or LinkedIn.

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