Program Categories with Largest Share of Inquiry Drop Amongst U.S. High School Graduates (Ranked by 2017 Decreased Share of Inquiry Volume) |
1. Legal Professions and Studies |
2. Computer and Information Sciences and Support Services |
3. Public/Government Administration and Social Service Professions |
4. Personal and Culinary Services |
5. Business, Management, Marketing and Related Support Services |
"As more of Generation Z graduates high school and explores entering the workplace, higher education institutions are seeing first hand a new series of motivational factors in the inquiry stage unlike ever before," said Jeff Meola, Consumer Insights Director at Digital Media Solutions. "Gen Zers have seen their family and friends struggle financially from the 2009 recession and student loan debt and also manage other lifestyle stressors, so their career pursuits differ from previous generations. Academic institutions and employers need to understand these motivating factors to engage this group that wants to enrich their lives via meaningful, flexible and rewarding careers."
This snapshot report covers trends in the inquiry generation activities of higher education institutions for the period of January 2016-December 2017, with an emphasis on prospective students with a high school graduation date in 2016 or 2017. The data also reveals the most unpopular degrees and higher education programs among high school graduates as attitudes toward working life and a polarizing culture continue to impact the hearts and minds of young people. According to the findings, fewer students are interested in pursuing journalism careers as the idea of "fake news" permeates American culture. At the same time, blue-collar programs, such as mechanics and precision production, have seen an increase in student interest.
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