Big Pharma games the system to make generic drugs more expensive By: MarketWatch July 27, 2018 at 14:17 PM EDT Prices of brand drugs often skyrocket right before new competition is expected, influencing generic prices, a new report has found. Read More >> Related Stocks: Astrazeneca Plc ADR Generic Drugs Vaneck ETF Gsk Plc ADR HEALTHCARE Pfizer S&P Pharmaceuticals SPDR Shire Plc Ads