Hilton hopes to attract thrifty millennial travelers with its new brand Motto

Motto by Hilton is the legacy hotel operator's answer to Marriott's Moxy and a growing number of micro hotels that have popped up over the past year. This, however, is not Hilton's first attempt at getting millennials checked in. In 2016, Hilton launched Tru which also is geared towards the younger audience but in mid-scale markets.