IHOP’s name-change stunt helped double its burger sales By: MarketWatch November 03, 2018 at 07:33 AM EDT IHOP’s name-change publicity stunt, becoming “IHOb” to promote its new burger menu, is still showing results. Read More >> Related Stocks: Darden Restaurants Dine Brands Global, Inc. Domino's Pizza Inc McDonald's Corp Starbucks Corp Wendys Company Yum Brands