Netflix pleads with people to stop doing the ‘Bird Box’ challenge

Netflix has issued a warning to its customers thanks to a meme challenge that has gone viral in which people are choosing to put blindfolds on and navigate the world around them just like the characters in the horror movie ‘Bird Box.’

Let the hilarity and the hospital visits begin.

For those who spent the holidays visiting friends and not watching Netflix, here’s a quick summary. Netflix released a horror concept movie called ‘Bird Box’ starring Sandra Bullock. In Bird Box, Bullock and her children, Boy and Girl, are forced to wear blindfolds and navigate a river and spooky forest to protect themselves against the evil monster that, if seen, causes people to kill themselves.

The movie not only broke viewership records, it inspired a bevy of #BirdBoxChallenge memes, including ones in which folks video themselves blindfolded and attempting to do complete tasks, many of which are depicted in the movie.

Of course, these videos aren’t staying tucked away. They’re being shared with the world on social media. One viral meme shows a blindfolded family paddling away in their bathtub. Another shows a family running through their living room and one managing to hit the wall instead. There are numerous videos of random people walking blindfolded in cities like New York because sure, why not. One person put a hat over his head while driving.

Here’s a sampling.

The morning talk shows got into the mix as well.

Last month, the streaming service announced in a tweet that more than 45 million Netflix accounts had streamed “Bird Box,” which set a new record for the best-ever first week for a Netflix film.