Alliance Group and Living Benefits Awareness Month

Alliance Group (Website) is proud to kick off the 2nd Annual Living Benefits Awareness Month – or LBAM. The industry-wide campaign, which takes place each January, aims to educate consumers on the importance of owning Living Benefits life insurance and the role it plays in protecting families’ financial security.

“If you’re among the vast majority of Americans who have never heard of Living Benefits, we created Living Benefits Awareness Month just for you,” says Lee Duncan, VP and CMO of Alliance Group. Put simply, Living Benefits life insurance works exactly the same way the “old kind” of life insurance does by paying a death benefit to an insured party’s family if they pass away – but it also adds crucial payout triggers that put money in clients’ hands if they suffer and survive a serious illness or injury. These Living Benefits features carry the power to save families from financial disaster - and come at no extra cost.

January is Living Benefits Awareness Month (LBAM Website), providing an opportunity for Americans to learn the power of Living Benefits, and to take stock of their life insurance needs as a whole.

“We at Alliance created Living Benefits Awareness Month in order to continue our crusade – making everyone aware of the new kind of life insurance. Living Benefits are the benefits you don’t have to die to use,” says Duncan. “I urge everyone to take a few minutes out of their busy schedules this month to make sure they have adequate life insurance protection – ideally, with Living Benefits.”

According to Duncan, consumers can get a better idea of what LBAM is all about by visiting the website geared towards educating the general public on Living Benefits. The address for the site is http://www.lbawarenessmonth.com.

CONTACT: Peter Goldfine, Dir. Of Digital Innovation | 678.969.9000 | info@anallianceforlife.com