Reebok aims to change perceptions with ad that mixes sport and fashion
March 12, 2019 at 10:38 AM EDT
Sportswear brand Reebok has launched a new ad campaign that mixes its performance and fashion sides for the first time. Its "Sport the Unexpected" campaign kicked off in the U.S. Monday with a film called "Storm the Court," showing an unexpected guest who dances at an outdoor basketball game and seems to hypnotize the players.