Hollister's lingerie brand Gilly Hicks is staging a comeback with pop-up shops in malls
July 22, 2019 at 09:00 AM EDT
Hollister is scaling its once-shuttered Gilly Hicks lingerie brand with new pop-up shops in malls, as Victoria's Secret still struggles to reach women with its overly sexy image, and youthful start-ups like ThirdLove and Lively are growling offline.