The 90s are back. Here are the companies trying to cash in—and the ones that are failing
August 03, 2019 at 10:00 AM EDT
For years, the fashion world has been riding a wave from the past. Young consumers are turning to the 90s for inspiration, leading to the revival of trends and companies that were long ago pronounced dead. Some companies have been able to successfully cash in on the trend. But others tried and failed.