How a Casper executive's sleep issues led the billion-dollar bed start-up into the CBD gummies market
September 18, 2019 at 13:11 PM EDT
Bed-in-a-box start-up Casper has reached a $1 billion valuation by shaking up the online sales of the mattress industry. But its push into sleep health and a deal with edibles company Plus and John Legend for CBD gummies is no gimmick: Casper's chief strategy officer uses CBD for his sleep issues.