Curve.life has launched the UK’s first evidence-based online service to empower and inform cancer patients after diagnosis.
September 26, 2019 / / —
Cancer patients now have access to an online service, providing evidence-based information about how their lifestyle and other choices they make can affect both their quality of life and outcomes after diagnosis.
Curve.life’s new service represents the end product of a major collaboration between leading oncologists, exercise and wellbeing experts, nutritionists, and patients. Content on the site includes the latest scientific evidence, which is presented in simple terms, related to how patients can empower themselves after diagnosis. There is particular emphasis on how exercise, diet and mental health can improve quality of life, reduce the risk of recurrence, and, in some cases, extend life expectancy.
Curve.life’s website features a course of specially commissioned animated videos outlining measures cancer patients can take to help try to improve their position, alongside conventional treatment. This constitutes advice that is not usually given by specialists.
Following diagnosis, many patients and their families resort to ‘Dr Google’ to seek further information on what more can be done to improve their prognosis. Relying on the Internet can be overwhelming, and, in some cases, result in worse outcomes. Unreliable, inaccurate information can contribute to patients shunning conventional treatment or trying experimental therapies that are dangerous. With Curve.life’s interactive website, patients can enjoy peace of mind that the information provided is reliable and backed by scientific research.
Curve seeks to address a knowledge gap and encourages patients to take an active role in their treatment, whilst working collaboratively with doctors during their treatment. Placing physical exercise and diet as potential major influencers on outcomes for cancer patients, the service is the first of its kind to provide an online destination for patients to help them not only feel better, but also to maximise the chances of living longer. Exercise, for example, has repeatedly been shown in observational studies to reduce rates of recurrence, improve wellbeing and significantly reduce treatment side effects, yet it is not recommended as a matter of course in cancer treatments or as part of the accepted NHS ‘pathway.’
The online videos, which are designed to help and empower cancer patients, are hosted and voiced by the Scottish born comic and former host of ‘The Late, Late Show’, Craig Ferguson, who donated his involvement fee to fund further Curve.life research.
The story behind Curve.life
The service is the brainchild of entrepreneur Jed Coleman. Mr. Coleman founded Curve.life after trying to help his father deal with metastatic cancer. He quickly realised that there were many things his father could do alongside his medical team to help himself. Speaking about the website, Jed Coleman commented. “There is substantial evidence in favour of exercise and improved outcomes in treating chronic illnesses and cancers. Yet frustratingly, it’s still not standard practice to recommend exercise for cancer patients, let alone help them actually exercise or even make it part of the standard of care. It’s often dismissed and not even touched upon as a legitimate form of treatment that can begin on diagnosis. The reason for the reluctance to push exercise among many health professionals is that they say more evidence is needed, which we believe perfectly highlights the point that patients need to think for themselves.”
Dr. Jonathan Krell, an expert adviser to Curve, notes a good support network is key when dealing with cancer, “Evidence shows that those with poor social ties fare much worse overall, and this is related not just to cancer but all chronic diseases. This is what we are trying to achieve with Curve, encouraging self-help, personal research and insight and the sharing of information that might be helpful to people on their own cancer journeys.”
About Curve.Life
Curve.life was established by Jed Coleman with the aim of helping cancer patients to improve their prognosis, regardless of the diagnosis. The website provides easy access to a range of content focused on providing patients with the tools, knowledge and confidence to take a more active role in their treatment and work with their care team to improve outcomes.
Anyone who wishes to learn more about Curve.life is encouraged to make use of the following contact details:
Business name: Curve.life
Website: https://curve.life/
Press contact name: Jedediah Coleman
Press contact address: Office 11.3, 2-4 Exmoor St, London W10 6BD
Press contact number: +44 7876471513
Press contact email: contact@curve.life
Contact Info:
Name: Jedediah Coleman
Email: Send Email
Organization: Curve.life
Address: Office 11.3, 2-4 Exmoor St, London W10 6BD
Phone: +44 7876471513
Website: https://curve.life/
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Release ID: 88923268
