Casey’s General Stores (NASDAQ: CASY), the fourth largest convenience store retailer, recently named independent creative agency Schafer Condon Carter (SCC) its Marketing Agency of Record (AOR). As a first milestone in its work with Casey’s, SCC has developed a new brand platform to bring Casey’s brand positioning to life. The platform, “Here For Good,” launches this week in print, broadcast and digital, and tells the story of Casey’s deep commitment to the communities the company serves through its more than 2,000 stores.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191022005902/en/
“For over 50 years, Casey’s has been at the heart of the communities we serve, and we want our brand to reflect the position we hold in towns and neighborhoods, as well as in our guests’ daily lives. Our goal was to identify a partner who could help us create a unifying brand idea that would connect deeply with our guests and the communities we have the privilege of serving,” said Chris Jones, Chief Marketing Officer and Senior Vice President, Casey’s General Stores. “We believe SCC, and the new ‘Here For Good’ platform we have developed together, will be an excellent step forward in accomplishing this effort.”
“We are honored to be working with Casey’s,” said David Selby, CEO of SCC. “They are an extraordinary brand and company with a powerful mission to be at the heart of every community they serve, and their convenience, product quality and service is unmatched. We look forward to working with the entire Casey’s team to help articulate and celebrate this mission in driving continued momentum and growth.”
SCC has significant experience serving clients in the retail, restaurant, food and foodservice sectors as well as working with iconic American brands including the Chicago Cubs, Weber Grills, Solo Cup, LiftMaster, the Indianapolis Motor Speedway and Kellogg’s, among others.
About Schafer Condon Carter
Schafer Condon Carter (SCC) is an independent creative and technology agency that connects humans and brands through insight-fueled experiences. A simple mission drives SCC’s entrepreneurial, people-first, results-obsessed culture – We work for humans.(sm) SCC’s work is based on deep human insights and an understanding of the communities and cultures within which brands compete. SCC's integrated practices include SCCdigital, SCCprism, SCCdesign, SCCmedia, and MAKE247 content studio. The company also operates a private equity portfolio, SCCventures, with holdings in the food and tech sectors. SCC is privileged to work with outstanding partners including Procter & Gamble, Johnson & Johnson, the Chicago Cubs, IDEAL Industries, Weber Grills, Portillo’s Restaurants, Terlato Wines, Fresh Thyme Farmer’s Market, and Solo Cup. SCC was named 2018 Small Agency of the Year for the Midwest by Ad Age and has been recognized as a Top Work Place by the Chicago Tribune for three of the past four years.
About Casey’s General Stores
Casey's General Stores is a Fortune 500 company operating over 2,000 convenience stores in 16 states. Founded more than 50 years ago, the company has grown to become the fourth-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s prides itself on being at the heart of many of its communities providing freshly prepared foods, quality gasoline, and friendly service at every location. Guests can enjoy famous, made-from-scratch pizza, donuts, other assorted bakery items, and (at select stores) made-to-order sub sandwiches. Learn more and order online at www.caseys.com.
Casey’s General Stores