Anand, Dec 16, 2019 (Issuewire.com) - Oreo Cookies, the best in class and with remarkably black coloured biscuits were introduced to Indian Market by Cadbury India in 2011. This event marked the beginning of our country's love for Bake in Black!!
Since then, India has also seen the growth of Home Baking Enthusiasts, who follow their passion for baking remarkable products at home. Such passion generally starts with liking to bake as a stressbuster or need to serve kids with healthy nutrition. It then becomes more interesting, when their family and friends start appreciating such brilliance, to encourage it as a profession. With the cleanliness of home kitchens, offered personalisation and use of healthy, natural and safe ingredients, the word soon spreads. Our Home Bakers then start getting commercial orders of birthday cakes, cupcakes, brownies, cookies, etc. from among friends of friends and extended families.
The major hurdle in getting the oreo-like elegant and black colour in the bakery was removed in 2018 when FSSAI, the regulatory body of India increased the permitted alkalinity of ash in Cocoa Powder. This allowed high-quality Dutch-processed alkalized Cocoa Products to now be made available for the Indian customers.
However, it has been about 2 years now and still not much of high-quality Extra Dark Cocoa is made available to Home Bakers, because most of the imported & even locally produced Cocoa gets reserved by large corporate baking companies with their forward contracts. It is frustrating for a Baking Enthusiast, who is so brilliant in their art of baking that not much is being done about it. After all, there is a saying by Neil Gaiman "The world always seems brighter when you've just made something that wasn't there before."
At Blue Ingredients Private Limited, their team understands how it feels and has launched Extra Dark Cocoa Powder in small packing of 100g and 700g. This is a Dutch-processed, unsweetened, high alkalized Cocoa Powder and is processed in India and the use of raw materials from West African sources. To add convenience, the company has listed the product on its online portal, Amazon and Flipkart. Since its launch, this product has now been tested by hundreds of customers and many have given positive reviews on the company's Instagram, Facebook, and WhatsApp groups.
About the Company:
Blue Ingredients Private Limited is a 2-year-old, GoI recognized #startupindia company, on a mission to provide best-in-class healthy, natural and safe Food Ingredients. The company's goal is to be a guide and help improve situations, so that baking becomes more common in Indian Households. The present problems faced by home-bakers are the use of synthetic chemicals, non-available premium ingredients, high minimum quantity required by other suppliers, and many more. The company's Founder Director, Nikhil Kapoor is a food technologist and derives his credibility from over 14 years of work experience with reputed food ingredient companies, namely Cargill, Givaudan, Mane, Kemin, and Calpro.
To be part of the company's #BakeInBlack Challenge... what the bakers got to do is, a) prepare a baked product, using High Alkalized Cocoa Powder b) take some brilliant pics of it. c) upload their pics on Instagram or Facebook and d) tag #BakeInBlack #BlueIngredients and #EnjoyBakingAtHome
External Links:
Company Website: https://www.theblueingredientcompany.com/
Company Instagram: https://www.instagram.com/blueingredients/
Company Facebook: https://www.facebook.com/blueingredients/
Hashtags: #BlueIngredients #EnjoyBakingAtHome #BakeInBlack
Product on Amazon: https://www.amazon.in/dp/B07X1SRYPV
Product on Flipkart: https://www.flipkart.com/blue-ingredients-5t20-extra-dark-cocoa-powder/p/itm00eb60263de6b?pid=BKIFJJRDRBGYTTDP
Media Contact
Blue Ingredients Private Limited
info@theblueingredientcompany.com
Plot 1114/B, Phase 4, GIDC Estate, Vithal Udhyognagar
Source :Blue Ingredients Private Limited
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