How Audi went from pariah to BMW and Mercedes rival
February 06, 2020 at 11:49 AM EST
In the 1980s, Audi was a high-end German car brand no one seemed to want to touch. But new designs, and a focus on technology and interiors sent sales skyrocketing and turned Audi into the luxury brand of choice for a generation of buyers. Now it is trying to keep the momentum going.
