Beyond Meat CEO on early naysayers: A new idea is 'crazy until it's not'
August 19, 2020 at 11:16 AM EDT
When Ethan Brown launched plant-based protein company Beyond Meat in 2009, people didn't understand the product. Today, Beyond Meat is valued at closed to $8 billion and has seen rapid growth amid Covid-19. He credits his success to an "unwavering conviction" to helping the environment, he says.