Today, AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform during campaign setup, enabling anyone to complement their audio ad campaigns with professional-looking banner ads. In addition, if an advertiser does not have an audio ad, AudioGO will create one for them in under a day.
The new Canva integration comes on the heels of new behavioral targeting capability added earlier this month, making it easier than ever for audio advertisers to connect and engage with the right audiences.
“Our mantra is to make AudioGO easy to use for anyone looking to run audio campaigns of any size,” said AdsWizz CEO Alexis van de Wyer. “Our integration with Canva gives audio ad buyers the ability to easily design professional-quality display ads with Canva’s design tool without ever leaving AudioGO.”
AudioGO enables anyone to create streaming audio ad campaigns at a time when listeners are tuning in on digital devices more than ever before. Time spent with streaming audio has grown during the pandemic, up 32% from December 2019, according to recent data from Comscore. AudioGO’s self-serve audio ad buying service allows anyone to buy ads on premium streaming music, podcast, and news services that, combined, reach over 150 million listeners every month. Bringing multiple services together onto one buying platform enables local buyers to efficiently target listeners on top services with low minimums.
“We're thrilled to partner with AudioGo with the Canva Button as together we'll empower businesses to supercharge their advertising,” said Mike Williams, Product Partnership Lead. “We’re very excited to see it come to life."
Over 40 million people in over 100 countries across the world use Canva every month to create everything from professional presentations to social tiles, digital ad frameworks and much more.
AudioGO enables businesses to easily leverage advanced advertising features like zip-code level targeting, enhanced reporting, Spanish language content, campaign duplication across geographies, and flexible payment options. The user-friendly interface invites anyone to explore the medium with a low minimum spend. A simple dashboard provides up-to-the-minute information on both unique listeners and total ad impressions, as well as click-through and listen-through rates. To learn more about AudioGO, visit www.audiogo.com.
AdsWizz has created an end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts and broadcasting groups in North America and Europe, and is an audio ad buying platform for global agencies and small businesses. AdsWizz’s comprehensive digital audio solutions connect audio publishers to brands and agencies. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz is a subsidiary of Sirius XM Holdings Inc. (NASDAQ: SIRI), and is headquartered in San Mateo, California, with a Technology Development Hub in Bucharest, Romania. AdsWizz has a presence in over 40 markets around the world.
Simplecast, a podcast management and analytics platform, was acquired in June 2020.