Surge in Pingtan·Tourism丨Creating An International Coastal Sports Center, Showing An International Model of Youth and Fashion!

The 9th IKA Kiteboarding World Championships Pingtan and Pingtan International Kiteboarding Invitational Tournament in China ended on November 9, with more than 110 kiteboarders from China, Britain, France, Germany and Portugal competing on the same stage. JOAO BORGES, a two-way board contestant from Portugal, came to Pingtan for the first time. “Pingtan brought me many surprises, such as clear water and clean beaches.” He said, “Pingtan’s unique geographical environment and resource advantages are very suitable for kite boarding. The experience of surfing while enjoying the beautiful scenery in Pingtan is great.”

In addition to kite boarding competition, the Pilot Zone will hold all kinds of competitions to attract many sports enthusiasts every year. Thanks to the efforts in a decade, Pingtan Comprehensive Pilot Zone has ushered in an unprecedented opportunity since the establishment.

In the last decade, the Pilot Zone has successfully held a series of sports activities popular with young people, such as beach volleyball tour, IKA Kiteboarding World Championships, cross-village running, international cycling race, etc., by making full use of the advantages in policy, location and natural resources.

Among them, IKA Kiteboarding World Championships Pingtan and “Ocean Cup” Pingtan China International Cycling Open Race won the title of “Excellent Sports Tourism Project”.

At the same time, the Pilot Zone, as the closest place in Chinese mainland from Taiwan, has held the Invitation Tournament of Cross Strait Student Baseball and Softball, the Cross Strait Shining Run, and other sports events to promote the integration and build a common home for sports on both sides of the Taiwan Strait.

In addition, Pingtan has also promoted the deep integration of “sports + tourism” by increasing marketing and promotion efforts through multiple channels and forms, so that sports has gradually become another important business card of Pingtan tourism industry.

At present, Pingtan Comprehensive Pilot Zone has won the “Top Ten Destinations of Sports Tourism in China” for four consecutive years, which has greatly enhanced the reputation and competitiveness of Pingtan International Tourism Island.

Weng Bin, deputy director of the Tourism, Culture and Sports Bureau of the Pilot Zone, said that as required by the Provincial Party Committee, and guided by the new situation and new requirements, Pingtan would take “international style, youth and fashion” as the main line, hold a number of sports events and introduce a number of international operation teams to build an international coastal sports center for the purpose of enhancing the reputation and influence of Pingtan tourism at home and abroad.

In the future, Pingtan will rely on unique resources of sea island to run a number of sports events. Sports competitions with regional characteristics, together with brand competitions and performances, will contribute to a complete system of mountain sports and coastal sports events.

“At this stage, Pingtan has negotiated in the sports and entertainment projects such as F2 International Circuit and International Kite Boarding Base one after another. In the future, Pingtan will introduce a group of international operation teams to build a first-class sports event resort amid the efforts to benchmark against international standards and complete the second phase objectives and tasks of the international tourism island with high quality.” said Weng Bin.

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