On November 25th, the Beijing Municipal Culture and Tourism Bureau and the Central Academy of Fine Arts announced the 87 winning entries in the “2022 Global Zodiac Design Competition (Year of the Tiger).” A number of creative and artistic works won the reputation centering on the image and the cultural meaning of the Chinese zodiac, and the winning works are innovative, internationalized, trendy, and diverse.
In the Chinese lunar calendar, 2022 is the Year of the Tiger. The tiger is the king of all animals in traditional Chinese culture, and is one of the most popular Chinese zodiac images. The tiger are thought to be brave, powerful, noble and majestic. Because tiger is pronounced similarly to “fortune” and “rich” in Chinese, the Year of the Tiger denotes a year of increased fortune and wealth.
From June 9 to October 7, designers from China, Italy, Hungary, the United Kingdom, Slovakia, Malaysia, and other countries submitted 3,519 entries divided into three categories: thematic graphic design and multimedia interactive design, thematic product design, and Old Summer Palace (Yuanmingyuan) thematic design.
The 2022 Global Zodiac Design Competition (Year of the Tiger) has been held once a year since 2014 to collect zodiac design works for the following year’s zodiac theme. It aims to promote Chinese zodiac culture, broaden the cultural connotation of Chinese New Year, and provide a platform for designers from all over the world to exchange ideas. The winning works have been promoted and presented in the “Happy Chinese New Year” series of activities in Spain, Germany, Greece, Finland, Estonia, and other countries, in addition to the annual exhibition of the competition results in Beijing.