Diller Repackages IAC’s Ad Network, Everyone Thinks It’s Something New

Barry Diller’s InterActiveCorp announced a minor enhancement to the demographic and behavioral ad targeting available across its sites today—something it is calling “Audience Cubes.” Advertisers can now run ads targeted at different demographic slices including 18 to 34-year olds, sports fans, homeowners, and parents on 26 IAC sites (Citysearch, Evite, Match.com, Ticketmaster, and others). [...]