Salesforce Keeps Ahead Of The Conversation

Marc Benioff has an uncanny sense of how to stitch together the multutude of social media and Web service resources that dominate the technology space. While many of the audience decry the notion of the enterprise applicability of these tools, Benioff and Salesforce think they're on the way to what he calls "the next billion dollar opportunity" on top of this realtime platform. On stage at Salesforce's announcement of its Service Cloud , vendors like Google, Facebook, Plantronics, and even the Obama/Biden transition team are solving business problems with existing services. Salesforce spaces these announcements out over time at about one every two months. Sometimes the progress seems substantial, other times more incremental. Stitched together into a CRM service spanning Google Search, social media communities, and best practices databases, the net result delivers real value at just the time corporations are looking for leapfrog technology.