Skout Hopes To Help You Find True Love With Your iPhone

Skout , a location-based social network similar to the likes of Loopt and BrightKite , has decided to take a new approach to mobile-based networking. In conjunction with the upcoming release of its first iPhone application, the site has decided to abandon its role as a standard social network, and is instead reinventing itself as one of the iPhone's first location-based dating services. CEO Christian Wiklund says that location-based functionality is increasingly becoming a commodity, and that networks are going to have to do something to differentiate themselves. While some of the larger networks do offer some features that involve flirting and meeting new people, Wiklund says that because these are only secondary features people will probably use them less.