Nine Reasons Why Blu-ray Will (Not) Succeed

There's a lengthy article over here written by a well-meaning but perhaps slightly self-deluding Sony apologist, detailing nine reasons why Blu-ray will succeed. It's worth looking at, but it's pretty clearly the view from one side. So check it out and then come back and see if you agree with the following tempering of that laudable but unwarranted optimism.