OneSeason Raises $3.5 Million For Its Sports Stock Market

OneSeason , the stock market for sports that lets users invest real money into their favorite athletes, has closed a $3.5 million Series A funding round led by Charles River Ventures. To coincide with the funding, OneSeason has also announced that CRV's George Zachary will join the company's Board of Directors. Hot or Not founder James Hong and 49er superstar Ronnie Lott will also be joining the company's Advisory Board. The site mimics traditional stock markets, substituting famous athletes in place of large companies (they even have their own ticker symbols; KING, currently the top-trading stock, stands for LeBron James). Users can purchase 'Synthetic Ownership Interests' in each player, which rise in value depending on their demand. Since launching in October the site has sold over one million of these SOIs.