IAC’s Ask.com Acquires Domain Name Monetizer Sendori

Ask Sponsored Listings , a division of Ask.com (itself a subsidiary to IAC ) has acquired Sendori , a startup that introduced interesting advertising exchange technology about two years ago that enabled advertisers to purchase direct navigation traffic generated by top tier domain names, bypassing PPC advertising providers like Google and Yahoo when it comes to monetizing parked domains. Sendori developed the technology, dubbed PureLeads and patent-pending, to enable both search advertisers and domain owners to benefit from typed-in domain traffic based on the highest auction bids. With rates for PPC (Pay-per-click) dramatically dropping the past few months, Sendori was quickly becoming a nice alternative for domain name owners who traditionally looked no further than the usual suspects offering PPC advertising deals. Seems like a good match with Ask Sponsored Listings, an Ask.com unit which focuses on keyword targeted advertising on a rather large (+100) network of sites including properties like Match.com, TicketMaster, Ask.com, Evite, CitySearch, CNet, etc.