BuzzGain Launches Do-It-Yourself PR Service To The Public

BuzzGain , a new service that helps users manage their relationships and keep tabs on the public perception of their products, has launched in public beta. The service is meant to help small and medium sized companies analyze how their products are being discussed across the web and through social channels like Twitter, and can identify how online "influencers" are interacting. It also helps track thousands of news outlets and hundreds of blogs in an effort to help users understand what each outlet covers, so they don't reach out repeatedly to writers who have no interest in their product pitches (many bad PR agencies just blast releases to every Email address they have).