Combining Clouds: Appirio’s ReferMyFriends App Deftly Links Facebook To Salesforce

When we talk about cloud computing, we often talk about a monolithic cloud in the sky. But in fact there are many clouds. There is the Salesforce cloud, the Google cloud, the Amazon cloud, the Microsoft cloud, the Facebook cloud, and so on. For the most part, businesses still need to pick a cloud and stick with it. But that is changing as new applications are developed to combine clouds together. A new Facebook app from Appirio called ReferMyFriends does just that. (Yes, Salesforce and Facebook can be combined ). ReferMyFriends essentially uses Facebook as a front-end for Salesforce. It allows a company's employees, associates, or even customers to refer their friends on Facebook for open job positions or marketing campaigns.