Travelzoo Buys Fly.com Domain For A Lofty $1.8 Million

Travelzoo , a publicly traded travel site launched in 1998, has annouced that it purchased the domain "Fly.com" for $1.8 million. According to Travelzoo's announcement, Fly.com will be the home of "a new information web site to be launched in Feburary". A visit to the site itself offers a slightly less vague description: "Fly.com will launch a new travel search engine within the next few weeks that will help you find the best travel options. Please visit us again soon." The $1.8 million price tag might sound like a lot (and it is), but pricey domains are nothing new, even in the down economy: Vibrators.com sold for $1 million a few months ago and A&T's YellowPages.com paid a whopping $3.85 million for YP.com in December. Of course, good domain names are no guarantee for success - let's hope Fly.com has more behind it than yet another generic travel search engine.