Mixpo Raises $4 Million More For Video Advertising Tech

Seattle-based online video advertising technology company Mixpo has raised $4 million more from previous investors Madrona Venture Group, Growthworks and Yaletown Venture Partners, bringing the total of capital invested in the company to a healthy $10.5 million . What Mixpo is doing is pretty smart: they're signing deals with local media publishers like Comcast, NBC's local media group, the Tribune newspaper company, TownNews.com and many more to equip them with their so-called VideoAd platform , which essentially enables advertisers to create and distribute video ads into the publishers’ existing online ad systems.
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