Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay

A new private equity fund has picked up what was left of Sneakerplay , the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a buyer to step up). The fund, dubbed Keroch , has acquired the assets and IP of Sneakerplay and plans to grow the niche community site to a more relevant property. The terms of the deal were not disclosed, but Sneakerplay has always been a completely bootstrapped venture so we can safely assume the founders are happy with the sale, especially since they've basically moved on from the project some time ago. What struck me is the fact that everyone seems to be doing their best to conceal the names of the people involved with the private equity fund.