Twittorati Will Show You How Awesomely Fascinating Bloggers’ Lives Are (Or Not)

As we reported earlier today, media search engine Technorati has succumbed to the Twitter infatuation and is launching Twittorati, a site that shows what Technorati's top 100 bloggers are tweeting about. Our earlier story indicates that the site is launching tomorrow but perhaps our post sped things up. We had a chance to demo the site with Technorati's CEO Richard Jalichandra . The site pulls in the Tweets published by bloggers from Technorati's list of Top 100 Blogs, which is determined by Technorati's Authority Ranking (its equivalent to Google Page Rank). Authority Ranking is calculated via algorithm of inbound links from other blog posts, and weights those based on timing, relevancy and the inbound link’s site source Authority Ranking. The blogs that are ranked vary by subject, with The Huffington Post taking the top spot, TechCrunch as no. 2 and Engadget in the no. 3. Twittorati pulls Tweets into a real-time stream (though not fully real-time; like Twitter, you still need to refresh the page to get real-time results) where you can organize Tweets by Authority Ranking or by latest Tweet. Because the Tweets are aggregated from blogs that cover a variety of subject relating to politics, technology, entertainment and more, the subjects of the Tweets are varied and somewhat random. But you can narrow your stream by filtering Tweets by Technorati Tags (life, news, music, politics, etc.) and the top trending Twitter hashtags. For example, some of the top Twitter hashtags that bloggers were Tweeting included #michaelphelps and #MJ. The origins of the Tweets include a blog's Tweets and bloggers' personal Tweets from their own accounts. Technorati says it has collected Twitter handles for most of the authors of the top 100 sites.