Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe

Global mobile advertising network operator mKhoj shall henceforth be known under the name InMobi , which is infinitely easier to pronounce in the Western world. The company felt the rebranding was necessary given that it will be shifting more of its focus to Western Europe - where its services are currently already live in the UK, France, Italy, Germany and Spain - after gaining sufficient scale on the Asian and African mobile markets. The startup is certainly performing pretty well in a very crowded market. Based on our understanding of their eCPMs and monthly ad impressions (which range up to 2 billion per month and growing), it looks like they are currently grossing over $1m in mobile ad revenues per month.