How Yelp May Have Further Harmed The App Store Approval Process With Its Easter Egg

Editor’s Note: This guest post was written by Matt Galligan , CEO of CrashCorp , a company working on a product called SimpleGeo providing "location as a service" as well as an Augmented Reality SDK for app developers. (We covered their founding here .) As such, Galligan clearly has a stake in the AR game, but he was genuinely surprised by the revelation of the AR element to the Yelp app update yesterday. You can follow Matt on Twitter here . Yelp has had no shortage of hullabaloo surrounding the most recent improvement to its iPhone app. Rightfully so, it added an Augmented Reality view for its restaurant reviews. Using the AR view, users of the Yelp app can pan around using their camera, and see information overlaid, presumably, on top of the restaurant of their query, garnering review information. While this functionality is certainly useful, and nothing short of excellent eye candy, could there be a thorn with this rose? TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco