Netflix Had Me At “We’re Sorry”

I do my fair share of complaining about poor service. And if you follow me on Twitter, you might say that I do more than my fair share. Here's my issue: It's not so much that your service sucks, it's that you refuse to be held accountable for it sucking, and rarely, if ever, do anything about it. I'm looking at you, Comcast and AT&T. That's why it's so perplexingly wonderful when a company does the right thing, like Netflix. Tonight, Netflix emailed a large number of its subscribers to apologize for a Xbox Live streaming outage that occurred yesterday. They're offering to refund 2% of users' monthly bills back to them, if they simply click on the link that was emailed. It's not a lot of money, but what's remarkable is that Netflix did this for most of us completely unprompted. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco