LAS VEGAS, NV and SANTA BARBARA, CA -- (Marketwire) -- 06/01/10 -- PartnerWeekly®, a cost-per-action affiliate network specializing in exclusive financial, insurance, prepaid card, travel and other campaigns and verticals, announced today it is expanding its suite of services by launching an inbound pay-per-call program powered by technology provider RingRevenue®.
PartnerWeekly advertisers can now use a Track Calls Like Clicks feature to compensate partners with publisher incentives that help drive high-quality, high-converting phone traffic.
According to Corey Owens, PartnerWeekly's Executive Vice President, pay-per-call is about giving consumers choices, and more choices yield greater results. "Pay-per-call provides a high-value opportunity for our advertisers and publishers who are looking for new ways to reach and connect with consumers," he said. "We've watched this space take off during the past year, and we know growth and demand are there because it delivers results."
As the pioneering leader in CPA affiliate marketing, PartnerWeekly will apply its best-practice standards to call tracking so advertisers and publishers each get optimal results. PartnerWeekly believes the RingRevenue inbound call platform will increase conversion rates and provide better quality consumers for advertisers. With the higher conversions and increased volume that pay-per-call allows for, publishers benefit as well by receiving larger payouts and achieving higher RPCs.
"By enabling advertisers to define exactly what constitutes a high-quality call, they can now be certain they are paying commissions only on the best. And, by making pay-per-call campaigns available to publishers through an easy-to-use, self-service interface, thousands of experienced publishers can now successfully promote pay-per-call campaigns for the first time," Owens said.
"What's exciting is that it's not a matter of calls or clicks, it's calls and clicks," RingRevenue CEO Jason Spievak said. "By including a phone number in an ad, not only can PartnerWeekly's advertisers track and compensate publishers for those calls, they also gain higher click-through and conversion rates online. Phone numbers tell consumers that the company is credible and accessible, raising their comfort level with making a purchase, whether it's by phone or online."
RingRevenue's patent-pending technology makes tracking inbound phone calls as easy as tracking clicks, allowing publishers, advertisers and direct marketers to make more money by connecting consumers with advertisers via phone. The company offers the only inbound pay-per-call platform purpose-built for the performance marketing industry.
With ad spending driving 20 billion sales calls a year in the U.S. and with calls converting at 30 to 50 percent, affiliate networks like PartnerWeekly recognize the revenue potential of pay-per-call and are offering their advertisers and publishers a valuable new way to build their businesses.
Advertisers and publishers interested in getting started with the PartnerWeekly pay-per-call platform should visit www.partnerweekly.com/paypercall or contact Joe Patti at 702-851-9534.
About RingRevenue, Inc.
RingRevenue tracks and manages calls even better than clicks, enabling affiliate networks and advertising agencies to track purchases made by phone. RingRevenue's patent-pending inbound pay-per-call platform makes it easy for online and offline publishers to promote call-based campaigns through the leading affiliate networks, and the company's proprietary call quality processing engine ensures delivery of the highest-quality callers to advertisers. RingRevenue provides its inbound pay-per-call platform to several leading affiliate networks and agencies. For more information about RingRevenue or to schedule a demo, please visit www.ringrevenue.com or call 866-943-6426.
PartnerWeekly, a Selling Source LLC company with headquarters in Las Vegas, is the largest performance-based marketing agency focused on the robust consumer specialty finance market. Its online affiliate network takes advantage of a diverse range of proven offers in auto finance, credit cards, prepaid cards, cash advance, mortgage and other sectors. PartnerWeekly's dominant market position allows the company to work directly with advertisers in these market sectors to optimize the products and services. PartnerWeekly's online agency capabilities include managing consumer testing, offer testing and optimization as well as ongoing performance metrics focused on conversion rates, profitability and sustainability of network offers. For more information about PartnerWeekly, please visit www.partnerweekly.com.
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