Restaurants and bars across the world have embraced the .REST and .BAR generic top level domains (gTLDs) for the restaurant industry, since their launch just over a month ago. With thousands of registrations between the two, the domains are picking up traction with prominent restaurants in a wide range of cities and countries.
Some of the many hundreds of established websites include Ibiza.rest in Spain, Le-Spot.rest in France, Globe.rest in Turkey, Delizie.rest in Australia, GroveSpot.rest in the U.S., Cayman.bar in the Cayman Islands, Unfass.bar in Germany, HarbourLights.bar in the U.K., AuPiedDeCochon.rest in Mexico, and TheGastro.bar in the Netherlands.
The global appeal for restaurants is due to the universal nature of “.REST,” the abbreviation for restaurant in more than 30 languages and more than 50 countries. Created by Mexico-based Punto 2012, the domains were designed specifically for the restaurant industry by family-run restaurant professionals. The goal for creating an online neighborhood for the restaurant industry was to better categorize the industry and offer more meaningful and better-defined Internet addresses.
In addition to live websites, many other high profile restaurants and chefs have registered .REST or .BAR including celebrity chefs Joel Robuchon and Rick Bayless, as well as restaurants such as Mocoto in Brazil, Casellula in New York, and brands such as Wynn Resorts and Moet Hennessy.
“I’ve spent my career trying to help restaurants get found online and improve their visibility. There is no better way to be found by customers than to use a highly-defined, short and easy-to-type domain name,” said Aaron Grego, CEO of Punto 2012. “It is thrilling to see so many great restaurants and bars embrace this vision.”
About Punto 2012
Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant and bar industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers. For a showcase of sites already using the .Rest and .Bar domains, please visit: www.register.rest/showcase/.