NextGen Home to Return to the International Builders Show Packed With Innovative Ways for Builders to Add Value

ORLANDO, Fla., Jan. 24 /PRNewswire/ -- "What will it take to get them to buy?" This is the question on the minds of those in the homebuilding industry today, more than 100,000 of which will be in attendance at the upcoming 2008 International Builders' Show in Orlando, Fla., Feb. 13-16. And, for the sixth year in a row, industry professionals will turn to the NextGen Home for answers.

An actual completed home constructed in the parking lot of the Orange County Convention Center by builder TownHomes, LLC, the NextGen Home showcases the latest and greatest products and best practices available on the market. The aim is to provide builders with ways to build stronger, greener, more efficient and more digitally connected homes.

This year the theme for the NextGen Home is "Ultimate Value" -- an idea that Paul Barnett, president of iShow, the producer of all the NextGen homes displayed at annual trade shows throughout the year, believes will be well received by builders and buyers alike.

This is because amidst the gimmicks and the gift certificates, many builders are instead opting to focus on providing quality and value. According to a recent NAHB survey, approximately 55 percent of reporting builders said they had begun offering more amenities in their homes to lure buyers.

"With the change in the market, builders are really looking to set themselves apart from all the competition by providing more home for less money, and this home shows them many ways in which they can do that," says Barnett. "We really focused this year on all the benefits tied to some really incredible, and affordable features that are on the market right now."

Builders who visit the NextGen Home this year will get to see, and experience it all -- from a 100 percent water-blown all-in-one insulation and air barrier system by Icynene, to metal roofing by DECRA Roofing Systems, Inc., siding and windows by PlyGem and even a state-of-the-art home weather alert system provided by NOAA (National Oceanic and Atmospheric Administration).

In the wake of natural disasters like Hurricane Katrina and the recent Southern California wildfires, products and building techniques that provide new levels of protection from the elements will once again be a hot topic. This is the fifth year that the NextGen Home will be built to Institute for Business & Home Safety standards.

"By building this house to our Fortified ... for safer living(R) standard, everyone who visits will realize they have the ability to build homes that will stand up to whatever hazards they face, and that it can be done affordably and without compromising the beauty of the structure," says Chuck Vance, Fortified program manager at the Institute for Business & Home Safety.

Visitors will also be able to see DuPont's residential Storm Room in a real home setting, where it will be featured along with DuPont surfaces and housewrap. Other innovative features will include stainless steel cabinets that won an "Innovative Product" award at KBIS, and a Seisco tankless water heater -- recognized as one of the top 10 technologies in housing by the Partnership for Advancing Technology in Housing (PATH).

Representing the hottest trends in digital living, Exceptional Innovation serves as the NextGen "Ultimate Value" Home's Home Automation Sponsor. The company's amazing software, Life|ware, will blend all of the home's digital entertainment and home automation features together and place it all within easy access with a touch of a button anywhere within the home.

"Home buyers are hungry for affordable, integrated technology," said Mike Seamons, vice president of marketing for Life|ware. "Flexible builder packages from Life|ware will serve the residential builders market in a way that no automation solution has done before. It's a solution that introduces the concept of digital living to a much larger audience; builders can easily offer families convenience and entertainment at the touch of a button, and really sets them apart from their competition. At this year's IBS, Life|ware will unveil new hardware and software upgrades that will help make this vision a reality to savvy, forward-thinking builders."

About NextGen: About The NextGen Home Experience: The NextGen Home Experience(TM) http://www.nextgenhome.com is produced by iShow.com Inc. based in Bellevue, Wa. The NextGen Home Experience is the place to see the next-next thing in green building systems, building products and consumer electronics for the home at major trade shows, online, on national TV and in print. A "NextGen Approved Home"(TM) is Strong-Green-Efficient-Digital.

Source: NextGen

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