News releases from UGG
UGG Debuts Flagship Store In New York City
November 19, 2020
UGG Unveils Kids' 'Candy Collection'
October 29, 2020
The new sugary-sweet drop features styles inspired by Twizzlers, Reese's and Hershey's Kisses brands exclusive to Kids Foot Locker, Foot Locker, Footaction and Champs Sports
UGG Launches 'Feel Good.' On World Values Day
October 15, 2020
UGG And Zappos.Com Launch Inclusive Footwear Collection
October 06, 2020
UGG Partners With the Hammer Museum to Launch Made in L.A. 2020
September 09, 2020
UGG Collective Launches For Spring/Summer 2020
February 13, 2020
Southern California-based lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) unveils their seventh UGG® Collective global campaign for Spring/Summer 2020, featuring a cast of real...
#UGGLIFE Campaign Celebrates Individuals Like You and Yours
October 10, 2019
Featuring Slick Woods, Luka Sabbat, Paloma Elsesser, Sasha Lane and others, new global campaign highlights relationships that support, challenge, and inspire one another as individuals
UGG Collective Launches For Autumn/Winter 2019
August 21, 2019
Brand ushers in seasonal marketing campaign with a fresh cast including musician H.E.R. and entrepreneur Luka Sabbat
UGG Unveils Exclusive Collection For LGBTQ Pride Month To Benefit Born This Way Foundation
May 28, 2019
In celebration of Pride Month, global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) and non-profit organization Born This Way Foundation introduce the limited-edition unisex Pride...
UGG Celebrates International Women's Day With HERproject
March 08, 2019
UGG Collective Launches For Spring/Summer 2019
January 24, 2019
UGG Celebrates 40 Years
October 05, 2018
UGG Collective Launches For Autumn/Winter 2018
July 18, 2018
Acclaimed silver screen starlet Sasha Lane hosts exclusive dinner to celebrate the brand's campaign debut
UGG Hosts Kick-Off Brunch for Festival Season
April 13, 2018
UGG Celebrates International Women’s Day with HERproject
March 08, 2018
In celebration of International Women’s Day, a globally-recognized commemoration that highlights the social, economic, cultural and political achievement of women, UGG® (a division of Deckers Brands,...
UGG Collective Launches for Spring/Summer 2018
January 23, 2018
UGG® (a division of Deckers Brands, NYSE: DECK) ushers in their third UGG® Collective campaign for Spring/Summer 2018. The UGG® Collective is a diverse group of individuals who forge their own path in...
UGG and Footaction Team Up with Multiplatinum Rapper and Actor KYLE
November 02, 2017
UGG® (a division of Deckers Brands, NYSE: DECK) has tapped multiplatinum rapper and actor KYLE as ambassador for the brand’s second partnership with Footaction, home to a curated assortment of top...
UGG x 3.1 Phillip Lim Collaboration Now Available
October 02, 2017
The limited edition Men’s collaboration between UGG® (a division of Deckers Brands, NYSE: DECK) and fashion brand 3.1 Phillip Lim, which was announced earlier this year, is now available for purchase....
UGG Unveils New Flagship Store at World Trade Center
September 28, 2017
Just in time for fall, UGG® (a division of Deckers Brands, NYSE: DECK) has opened its newest flagship location at the Westfield World Trade Center in downtown New York City. The store features an...
UGG X Jeremy Scott Celebrate Collaboration
August 28, 2017
UGG Collective Launches for Fall/Winter 2017
August 17, 2017
UGG® (a division of Deckers Brands, NYSE: DECK), unveils their second UGG® Collective campaign for Fall/Winter 2017. The global marketing program features a cast of real Californians. The iconic...
Rosie Huntington-Whiteley & Rachel Zoe Host Intimate LA Luncheon to Celebrate New UGG SS17 Campaign
March 16, 2017
UGG Unveils SS17 Marketing Campaign
February 08, 2017
Beginning in spring/summer 2017, UGG® (a division of Deckers Brands, NYSE: DECK), founded in California, launches a global marketing campaign that is rooted in its heritage. Aptly titled “Real”, the...
UGG Announces Fall/Winter 2017 Collaboration with 3.1 Phillip Lim
January 13, 2017
UGG® today announced it will launch a limited edition fall ‘17 collaboration with designer Phillip Lim as part of his 3.1 Phillip Lim line. The capsule collection will feature four distinct styles
Ugg Offstage Pass Connects Artists with Local Fans
December 08, 2016
Kicking off in L.A. with The Mowgli's and The Young Wild, UGG has announced the UGG® Offstage Pass project which provides up-and-coming talent with a platform to engage intimately with their fans.
Buying Real UGG Product, Know the Facts
November 30, 2016
UGG® is increasing its efforts to help customers identify counterfeit products, recognize misleading marketing and call-out online websites by sharing a list of helpful tips ahead of the holidays.
UGG for Men Launches Exclusive Holiday Style with Artist Vic Mensa and National Retailer Footaction
November 18, 2016
UGG® for Men (a division of Deckers Brands, NYSE: DECK) announces the launch of their new holiday style, the Neumel Velvet, which will be sold exclusively at Footaction later this month. The style...
UGG For Men unveiled a premium collection of ruggedly refined footwear and accessories. Aptly appointed Est. 1978, the line harkens back to the brand’s rich heritage, surf roots and coastal influence.
UGG and Footaction Team Up with Vic Mensa
November 03, 2016
Enlisting Grammy®-nominated artist Vic Mensa, UGG® for Men has launched a fall campaign in celebration of its new partnership with Footaction, a national retailer of apparel and footwear lifestyle...
Launching today, UGG® (a division of Deckers Brands, NYSE: DECK) has announced its partnership with ReMing – one of Korea’s most influential stylists. Calling upon her closest friends and the region’s...