Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Hamel Matthew E
   2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [BFA, BFB] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EVP, Gen Counsel and Secretary
(Last)
(First)
(Middle)
850 DIXIE HIGHWAY		 3. Date of Earliest Transaction (Month/Day/Year)
01/31/2017
(Street)

LOUISVILLE, KY 40210		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class B Common 01/31/2017   M   7,559 A $ 16.825 16,064 D  
Class B Common 01/31/2017   F   4,573 D $ 45.48 (1) 11,491 D  
Class A Common               22,482 D  
Class B Common               10,942.8851 (2) I By 401k
Class A Common               0.1385 (3) I DRIP
Class B Common               462.1589 (4) I ESPP

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right $ 16.825 01/31/2017   M     7,559 05/01/2010 04/30/2017 Class B Common 7,559 $ 0 7,559 D  
Stock Appreciation Right $ 17.755             05/01/2011 04/30/2018 Class B Common 29,294   29,294 D  
Stock Appreciation Right $ 13.525             05/01/2012 04/30/2019 Class B Common 59,996   59,996 D  
Stock Appreciation Right $ 19.215             05/01/2013 04/30/2020 Class B Common 50,354   50,354 D  
Stock Appreciation Right $ 23.2             05/01/2014 04/30/2021 Class B Common 47,884   47,884 D  
Stock Appreciation Right $ 29.35             05/01/2015 04/30/2022 Class B Common 44,390   44,390 D  
Stock Appreciation Right $ 36.21             05/01/2016 04/30/2023 Class B Common 33,694   33,694 D  
Stock Appreciation Right $ 45.985             05/01/2017 04/30/2024 Class B Common 26,444   26,444 D  
Stock Appreciation Right $ 51.125             05/01/2018 04/30/2025 Class B Common 30,168   30,168 D  
Stock Appreciation Right $ 49.005             05/01/2019 04/30/2026 Class B Common 44,344   44,344 D  
Stock Appreciation Right $ 98.01             05/01/2019 04/30/2026 Class B Common 22,172   22,172 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Hamel Matthew E
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210		       EVP, Gen Counsel and Secretary  

Signatures

 Michael E. Carr, Jr., Attorney in Fact for Matthew E. Hamel   02/02/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The closing price of BF-B on January 30, 2017 was used to calculate the withholding obligation.
(2) Number of shares acquired through the issuer's 401(k) plan as of January 31, 2017.
(3) Number of shares acquired through the issuer's dividend reinvestment plan as of January 31, 2017.
(4) Number of shares acquired through the issuer's employee stock purchase program as of January 31, 2017.

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