SUMMARY
|
4
|
|||
RISK
FACTORS
|
7
|
|||
Risks
Related to the Company and Its Business
|
7
|
|||
If
we are unable to raise capital, our business will
fail.
|
7
|
|||
Because
we may be forced to incur debt in the future on less than favorable
terms,
the resulting strain on our cash flow may impair our business
operations.
|
7
|
|||
Because
the markets for our products are subject to continuing change,
they may
impair our ability to successfully sell our products.
|
8
|
|||
Because
we are dependent on a third party source to acquire sufficient
quantities
of raw materials to produce our products, any interruption in that
relationship could harm our results of operations and our
revenues.
|
8
|
|||
Because
we are dependent for our success on key executive officers, our
inability
to retain these officers would impede our business plan and growth
strategies, which would have a negative impact on our business
and the
value of your investment.
|
8
|
|||
If
we fail to attract, train and retain sufficient numbers of our
qualified
personnel, our prospects, business, financial condition and results
of
operations will be materially and adversely affected.
|
8
|
|||
Because
we experience seasonal and quarterly fluctuations in demand for
our
products, no one quarter is indicative of our results of operations
for
the entire fiscal year.
|
9
|
|||
Because
we have limited protection on the intellectual property underlying
our
products, we may not be able to protect our products from the infringement
of others and may be prevented from marketing our
products.
|
9
|
|||
Because
we may, at some time in the future, issue additional securities,
shareholders are subject to dilution of their
ownership.
|
9
|
|||
If
we fail to maintain proper inventory levels, our business could
be
harmed.
|
9
|
|||
Because
we face intense competition, including competition from companies
with
significantly greater resources than ours, if we are unable to
compete
effectively with these companies, our market share may decline
and our
business could be harmed.
|
10
|
|||
If
we are unable to effectively manage our growth, our operating results
and
financial condition will be adversely affected.
|
10
|
|||
If
our competitors misappropriate our proprietary know-how and trade
secrets,
it could have a material adverse affect on our
business.
|
10
|
|||
If
our facilities were to experience catastrophic loss, our operations
would
be seriously harmed.
|
11
|
|||
New
rules, including those contained in and issued under the Sarbanes-Oxley
Act of 2002, may make it difficult for us to retain or attract
qualified
officers and directors, which could adversely affect the management
of our
business and our ability to obtain or retain listing of our common
stock.
|
11
|
|||
Our
internal controls over financial reporting may not be effective,
and our
independent registered public accounting firm may not be able to
certify
as to their effectiveness, which could have a significant and adverse
effect on our business.
|
11
|
|||
Economic,
political, military or other events in the United States could
interfere
with our success or operations and harm our business.
|
12
|
|||
Risks
Related to the Company’s Securities
|
12
|
|||
Because
our projections of future revenues and earnings are highly subjective
and
may not reflect future results, investors may experience volatility
in the
price of our common stock.
|
12
|
|||
If
a market for our common stock does not develop, shareholders may
be unable
to sell their shares.
|
13
|
|||
Because
we will be subject to the “Penny Stock” rules if our shares are quoted on
the over-the-counter bulletin board, the level of trading activity
in our
stock may be reduced.
|
13
|
|||
Because
our shares are quoted on the over-the-counter bulletin board, we
will be
required to remain current in our filings with the SEC and our
securities
will not be eligible for quotation if we are not current in our
filings
with the SEC.
|
13
|
|||
Because
of our status as a relatively unknown company with a small and
thinly
traded public float and lack of history as a public company which
could
lead to wide fluctuations in our share price, the market price
for our
common stock may be particularly volatile.
|
14
|
|||
Limitations
on director and officer liability and indemnification of our officers
and
directors by us may discourage stockholders from bringing suit
against a
director.
|
15
|
|||
Because
we do not expect to pay dividends for the foreseeable future, investors
seeking cash dividends should not purchase our common
stock.
|
15
|
|||
Our
Chief Executive Officer and Chief Financial Officer own or control
at
least 38.0% of our outstanding common stock, which may limit your
ability
and the ability of our other stockholders, whether acting alone
or
together, to propose or direct the management or overall direction
of our
company. Additionally, this concentration of ownership could discourage
or
prevent a potential takeover of our Company that might otherwise
result in
shareholders receiving a premium over the market price for our
shares.
|
15
|
|||
Because
future sales of substantial amounts of our equity securities in
the public
market, or the perception that such sales could occur, could put
downward
selling pressure on our securities, the market for our common stock
may be
adversely affected.
|
16
|
|||
Because
we may be unable to register all of the common stock included within
the
Units for resale, investors may need to rely on an exemption from
the
registration requirements in order to sell such common
stock.
|
16
|
|||
Because
investors in this Offering may be considered underwriters, they
may be
subject to unfavorable laws that may apply to their
detriment.
|
16
|
|||
Because
we are subject to agreements with some of our shareholders to complete
registration of their shares and retain effectiveness of this registration
statement within certain timeframes, we are subject to monetary
penalties
that will harm the company in the event we are unable to meet these
deadlines.
|
17
|
|||
Because
management will have substantial discretion over the use of the
proceeds
of any funds raised, investors will have no control over where
the money
will go.
|
17
|
|||
Because
we have not retained independent professionals for investors, they
should
not rely on our professionals in connection with this
Offering.
|
17
|
|||
FORWARD-LOOKING
STATEMENTS
|
18
|
|||
USE
OF PROCEEDS
|
18
|
|||
DETERMINATION
OF OFFERING PRICE
|
18
|
|||
DILUTION
|
18
|
|||
SELLING
SHAREHOLDERS
|
18
|
|||
PLAN
OF DISTRIBUTION
|
24
|
|||
LEGAL
PROCEEDINGS
|
26
|
|||
DIRECTORS,
EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS
|
26
|
|||
SECURITY
OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT
|
28
|
|||
DESCRIPTION
OF SECURITIES
|
29
|
|||
INTERESTS
OF NAMED EXPERTS AND COUNSEL
|
31
|
|||
DISCLOSURE
OF COMMISSION POSITION OF INDEMNIFICATION FOR SECURITIES ACT
LIABILITIES
|
31
|
|||
ORGANIZATION
WITHIN THE LAST FIVE YEARS
|
32
|
|||
DESCRIPTION
OF BUSINESS
|
32
|
|||
MANAGEMENT’S
DISCUSSION AND ANALYSIS
|
38
|
|||
CERTAIN
RELATIONSHIPS AND RELATED TRANSACTIONS
|
51
|
|||
EXECUTIVE
COMPENSATION
|
54
|
|||
CHANGES
IN AND DISAGREEMENTS WITH ACCOUNTANTS
|
58
|
|||
AVAILABLE
INFORMATION
|
58
|
Securities
Being Offered
|
Up
to 3,998,356 shares of our common stock, which includes 2,760,856
shares
of common stock and warrants to purchase 1,237,500 shares of our
common
stock, may be offered by the selling shareholders under this
prospectus.
|
|
Offering
Price and Alternative Plan of Distribution
|
All
shares being offered are being sold by existing shareholders without
our
involvement, so the actual price of the stock will be determined
by
prevailing market prices at the time of sale or by private transactions
negotiated by the selling shareholders. The offering price will thus
be
determined by market factors and the independent decisions of the
selling
shareholders.
|
|
Minimum
Number of Shares To Be Sold in This Offering
|
None
|
Common
Stock Outstanding
|
17,943,995
shares of our common stock are issued and outstanding as of the date
of
this prospectus. Assuming the exercise of outstanding warrants to
purchase
1,237,500 shares of our common stock by the selling shareholders,
there
will be 19,181,495 shares of common stock outstanding as a result
of this
offering.
|
Use
of Proceeds
|
We
will not receive any proceeds from the sale of the common stock by
the
selling shareholders.
|
Balance
Sheet Data
|
As
of Dec 31, 2006
|
As
of Jun 30, 2007 (Unaudited)
|
|||||
Cash
|
$
|
468,382
|
$
|
993,380
|
|||
Total
Assets
|
$
|
1,027,253
|
$
|
1,892,575
|
|||
Liabilities
|
$
|
882,880
|
$
|
1,523,574
|
|||
Total
Stockholder’s Equity
|
$
|
144,373
|
$
|
369,001
|
|||
|
Statement
of Operations
|
For
the year ended Dec 31, 2006
|
Three
months ended
Jun
30, 2007 (Unaudited)
|
Six
months ended Jun 30, 2007 (Unaudited)
|
|||||||
Revenue
|
$
|
2,777,036
|
$
|
804,458
|
$
|
1,597,306
|
||||
Loss
for the Period
|
$
|
141,253
|
$
|
48,293
|
$
|
318,865
|
§ |
expand
our systems effectively or efficiently or in a timely
manner;
|
§ |
allocate
our human resources optimally;
|
§ |
meet
our capital needs;
|
§ |
identify
and hire qualified employees or retain valued employees;
or
|
§ |
incorporate
effectively the components of any business or product line that we
may
acquire in our effort to achieve
growth.
|
§ |
changes
in customer product needs;
|
§ |
changes
in the level of inventory;
|
§ |
changes
in business and economic conditions, including a downturn in our
industry;
and
|
§ |
market
acceptance of our products.
|
§ |
quarterly
variations in our revenues and operating
expenses;
|
§ |
announcements
of new products or services by us;
|
§ |
fluctuations
in interest rates;
|
§ |
significant
sales of our common stock, including “short”
sales;
|
§ |
the
operating and stock price performance of other companies that investors
may deem comparable to us; and
|
§ |
news
reports relating to trends in our markets or general economic
conditions.
|
§ |
File
with the Securities and Exchange Commission (the “SEC”) a pre-effective
amendment within ten trading days after the receipt of comments from
the
Commission;
|
§ |
File
with the SEC a request for acceleration with five trading days of
the date
the SEC notifies us orally or in writing that the registration statement
will not be reviewed or subject to further review;
|
§ |
Fail
to notify the selling shareholders within one trading day of when
we
request effectiveness of the registration
statement;
|
§ |
Fail
to file a final prospectus within one trading day after effectiveness;
|
§ |
Fail
to maintain an effective registration statement for more than ten
consecutive calendar days or more than an aggregate of fifteen calendar
days in a twelve month period; and
|
§ |
Fail
to register all of the common stock and the shares of common stock
underlying the warrants pursuant to one or more registration statements
on
or before December 28, 2007.
|
§ |
1,975,000
shares of our common stock and warrants to purchase 987,500 shares
of our
common stock, which were sold to a total of 11 institutional investors
as
part of a private placement conducted on July 10, 2007 and on August
6,
2007. The shares, which included 50% warrant coverage, were sold
at a
price per share of $1.00. The issuance and sale of said securities
was
made in reliance upon exemptions from registration pursuant to
Section 4(2) of the Securities Act and to Rule 506 of Regulation D
thereunder.
|
§ |
Warrants
to purchase 197,500 shares of our common stock, which were issued
to
designees of Empire Financial Group, Inc., under a placement agent
agreement in connection with the above offering to institutional
investors. The issuance and sale of said securities was made in reliance
upon exemptions from registration pursuant to Section 4(2) of the
Securities Act and to Rule 506 of Regulation D
thereunder.
|
§ |
Warrants
to purchase 52,500 shares of our common stock, which were issued
to
designees of Empire Financial Group, Inc., under a placement agreement
in
connection with the private placement described below. The issuance
and
sale of said securities was made in reliance upon exemptions from
registration pursuant to Section 4(2) of the Securities Act and to
Rule
506 of Regulation D thereunder.
|
§ |
785,856
shares of our common stock, which were sold to 5 accredited investors
as
part of a private placement completed on February 8, 2007. The shares
were
sold at a price per share of $0.35. The issuance and sale of said
securities was made in reliance upon exemptions from registration
pursuant
to Section 4(2) of the Securities Act and to Rule 506 of Regulation D
thereunder.
|
Name
of Selling Shareholder
|
Shares
Owned Prior to this Offering
|
Total
Number of Shares to be Offered for Selling Shareholder
Account
|
Total
Shares to be Owned Upon Completion of this
Offering
|
Percent
Owned Upon Completion of this Offering
|
|||||||||
Alpha
Capital Anstatt(1)
150
Central Park South, 2nd
Floor
New
York, NY 10019
|
450,000
|
450,000
|
0
|
0.0
|
%
|
||||||||
Blue
Earth Fund, LP(2)
1312
Cedar Street
Santa
Monica, CA 90405
|
112,500
|
112,500
|
0
|
0.0
|
%
|
Cranshire
Capital, LP(3)
3100
Dundee Road, Suite 703
Northbrook,
IL 60062
|
450,000
|
450,000
|
0
|
0.0
|
%
|
||||||||
Donald
G. Drapkin
30
Rockefeller Plaza, 63rd
Floor
New
York, NY
|
450,000
|
450,000
|
0
|
0.0
|
%
|
||||||||
EGATNIV,
LLC(4)
150
West 46th
Street, 6th
Floor
New
York, NY 10036
|
150,000
|
150,000
|
0
|
0.0
|
%
|
||||||||
Avery
Hager
2302
Avenue J
Brooklyn,
NY 11210
|
75,000
|
75,000
|
0
|
0.0
|
%
|
||||||||
Iroquois
Master Fund Ltd.(5)
641
Lexington Ave., 26th
Floor
New
York, NY 10022
|
150,000
|
150,000
|
0
|
0.0
|
%
|
||||||||
Rockmore
Investment Master Fund Ltd.(6)
150
East 58th
Street, 28th
Floor
New
York, NY 10155
|
150,000
|
150,000
|
0
|
0.0
|
%
|
||||||||
Whalehaven
Capital Fund Limited(7)
160
Summit Ave.
Montvale,
NJ 07645
|
300,000
|
300,000
|
0
|
0.0
|
%
|
||||||||
Crescent
International, Ltd. (8)
84
Av. Louis-Casai
CH-1216
Cointrin/Geneva, Switzerland
|
375,000
|
375,000
|
0
|
0.0
|
%
|
||||||||
Briston
Investment Fund, Ltd. (9)
10990
Wilshire Boulevard, Suite 1410
Lost
Angeles, CA 90024
|
300,000
|
300,000
|
0
|
0.0
|
%
|
||||||||
Robert
Garff
1
Leewaltd Glen
Walnut
Creek, CA 94549
|
428,571
|
428,571
|
0
|
0.0
|
%
|
||||||||
Leslie
Phairas
1615
Meadow Rd.
Chico,
CA 95926
|
142,857
|
142,857
|
0
|
0.0
|
%
|
||||||||
Robert
S. Colman Trust(8)
300
Tamal Plz. #280
Corte
Madera, CA 94925
|
143,000
|
143,000
|
0
|
0.0
|
%
|
||||||||
Bryan
Clark
9822
Pioneer
Las
Vegas, NV 89117
|
35,714
|
35,714
|
0
|
0.0
|
%
|
||||||||
Kyleen
Cane
15
Quail Hollow
Henderson,
NV 89014
|
35,714
|
35,714
|
0
|
0.0
|
%
|
||||||||
Empire
Financial Group, Inc.(10)
150
California Street, 21st
Floor
San
Francisco, CA 94111
|
56,973
|
56,973
|
0
|
0.0
|
%
|
||||||||
Michael
R. Jacks
204
Bret Harte Rd.
San
Rafael, CA 94901
|
61,327
|
61,327
|
0
|
0.0
|
%
|
||||||||
William
Corbett
172
Beach Road
Belvedere,
CA 94920
|
61,327
|
61,327
|
0
|
0.0
|
%
|
Lee
Osman
150
California St.
San
Francisco, CA 94111
|
7,875
|
7,875
|
0
|
0.0
|
%
|
||||||||
Paul
Marr
13401
Metric Boulevard #1235
Austin,
TX 78727
|
21,249
|
21,249
|
0
|
0.0
|
%
|
||||||||
Jakes
Jordaan
13401
Metric Boulevard #1235
Austin,
TX 78727
|
31,249
|
31,249
|
0
|
0.0
|
%
|
||||||||
Michelle
Boblett
13401
Metric Boulevard #1235
Austin,
TX 78727
|
10,000
|
10,000
|
0
|
0.0
|
%
|
(1) |
Konrad
Ackerman is the Director of Alpha Capital
Anstatt
|
(2) |
Brett
Conrad is the Managing Member of Blue Earth Fund,
LP
|
(3) |
Mitchell
P. Kopin, the President of Downsview Capital, Inc., the general partner
of
Cranshire Capital, L.P., has sole voting control and investment disc
retion over securities held by Cranshire Capital, L.P. Each of Mitchell
P.
Kopin and Downsview Cap9ital, Inc. disclaims beneficial ownership
of the
shares held by Cranshire Capital, L.P.
|
(4) |
Seth
Farbman is the partner in charge of EGATNIV,
LLC
|
(5) |
Joshua
Silverman has voting and investment control over the shares held
by
Iroquois Master Fund Ltd. Mr. Silverman disclaims beneficial ownership
of
these shares.
|
(6) |
Rockmore
Capital, LLC (“Rockmore Capital”) and Rockmore Partners, LLC (“Rockmore
Partners”), each a limited liability company formed under the laws of the
State of Delaware, serve as the investment manager and general partner,
respectively, to Rockmore investments (US) LP, a Delaware limited
partnership, which invests all of its assets through Rockmore Investment
Master Fund Ltd., an exempted company formed under the laws of Bermuda
(“Rockmore Master Fund”). By reason of such relationships, Rockmore
Capital and Rockmore Partners may be deemed to share dispositive
power
over the shares of our common stock owned by Rockmore Master Fund.
Rockmore Capital and Rockmore Partners disclaim beneficial ownership
of
such shares of our common stock. Rockmore Partners has delegated
authority
to Rockmore Capital regarding the portfolio management decisions
with
respect to the shares of common stock owned by Rockmore master Fund
and,
as of August 8, 2007, Mr. Bruce T. Bernstein and MR. Brian Daly,
as
officers of Rockmore Capital, are responsible for the portfolio management
decisions of the shares of common stock owned by Rockmore Master
Fund.
Messrs. Bernstein and Daly disclaim beneficial ownership of such
shares of
our common stock and neither of such persons has any legal right
to
maintain such authority. No other person has sole or shared voting
or
dispositivie power with respect to the shares of our common stock
as those
terms are used for purposes under Regulation 13D-G of the Securities
Exchange Act of 1934, as amended. No person or “group” (as that term is
used in Section 13(d) of the Securities Exchange Act of 1934, as
amended,
or the SEC’s Regulation 13-D-G) controls Rockmore Master
Fund.
|
(7) |
Michael
Finkelstein is the Investment Manger of Whalehaven Capital Fund
Limited
|
(8) |
Maxi
Brezzi and Bachir Taleb-Ibrahimi are the control persons of Crescent
International Ltd.
|
(9) |
Paul
Kessler is the Director of Bristol Investment Fund,
Ltd.
|
(10) |
Robert
S. Colman is the Trustee of Robert S. Colman
Trust
|
(11) |
Don
Wojnowski is the president and CEO of Empire Financial Group, Inc.
|
(a) |
On
July 10, 2007 and on August 6, 2007, we sold (i) 1,975,000 shares
of our
common stock, and (ii) five-year warrants to purchase 987,500 shares
of
common stock at an exercise price of $1.30 per share, pursuant to
a
Securities Purchase Agreement between us and the following purchasers
(the
“Purchasers”) signatory thereto.
|
Purchaser
|
Number
of Common Shares and Warrants Held
|
|||
Alpha
Capital Anstatt
150
Central Park South, 2nd
Floor
New
York, NY 10019
|
450,000
|
|||
Blue
Earth Fund, LP
1312
Cedar Street
Santa
Monica, CA 90405
|
112,500
|
|||
Cranshire
Capital, LP
3100
Dundee Road, Suite 703
Northbrook,
IL 60062
|
450,000
|
|||
Donald
G. Drapin
30
Rockefeller Plaza, 63rd
Floor
New
York, NY
|
450,000
|
|||
EGATIV,
LLC
150
West 46th
Street, 6th
Floor
New
York, NY 10036
|
150,000
|
|||
Avery
Hager
2302
Avenue J
Brooklyn,
NY 11210
|
75,000
|
|||
Iroquois
Master Fund Ltd.
641
Lexington Ave., 26th
Floor
New
York, NY 10022
|
150,000
|
|||
Rockmore
Investment Master Fund Ltd.
150
East 58th
Street, 28th
Floor
New
York, NY 10155
|
150,000
|
|||
Whalehaven
Capital Fund Limited
160
Summit Ave.
Montvale,
NJ 07645
|
300,000
|
|||
Crescent
International, Ltd.
84
Av. Louis-Casai
CH-1216
Cointrin/Geneva, Switzerland
|
375,000
|
|||
Briston
Investment Fund, Ltd.
10990
Wilshire Boulevard, Suite 1410
Lost
Angeles, CA 90024
|
300,000
|
§ |
The
right to participate in any subsequent financing of our company in
the
next twelve months;
|
§ |
Except
for certain exempt issuances, restrictions on the Company’s ability to
issue securities 90 days following an effective registration statement
on
behalf of the Purchasers;
|
§ |
For
as long as any Purchaser holds our securities, restrictions on our
ability
to issue securities that are convertible into common stock at some
future
or variable price;
|
§ |
For
twelve months, restrictions on our ability to undertake a reverse
or
forward stock split of its common stock;
|
§ |
For
two years and except for certain exempt issuances, the right to certain
anti-dilution provisions;
|
§ |
The
right to rescind in the event we fail to meet certain deadlines.
|
§ |
File
with the Securities and Exchange Commission (the “Commission”) a
pre-effective amendment within ten trading days after the receipt
of
comments from the Commission;
|
§ |
File
with the Commission a request for acceleration with five trading
days of
the date the Commission notifies us orally or in writing that the
registration statement will not be reviewed or subject to further
review;
|
§ |
Fail
to notify the Purchasers within one trading day of when we request
effectiveness of the registration statement;
|
§ |
Fail
to file a final prospectus within one trading day after effectiveness;
|
§ |
Fail
to maintain an effective registration statement for more than ten
consecutive calendar days or more than an aggregate of fifteen calendar
days in a twelve month period; and
|
§ |
Fail
to register all of the common stock and the shares of common stock
underlying the warrants pursuant to one or more registration statements
on
or before December 28, 2007.
|
(b) |
We
entered into an Exclusive Finder’s Agreement with Empire Financial Group,
Inc. (“Empire”) to assist us in a private placement transaction of
accredited investors. Empire is entitled to 9% of the offering funds
raised in any such private placement and 10% warrant compensation
with
piggyback registration rights. In connection with a private placement
of
the 11 institutional investors, which are selling shareholders in
this
offering, we paid Empire and its designees $177,750 and issued warrants
to
purchase 197,500 shares of common stock to designees of Empire. In
connection with a private placement to 5 accredited investors, which
are
selling shareholders in this offering, we paid Empire and its designees
$47,250 and issued warrants to purchase 52,500 shares of common stock
to
designees of Empire.
|
(c) |
Shareholders
Kyleen Cane and Bryan Clark are also principals of the law firm of
Cane
Clark, LLP, our corporate and securities counsel. However, the shares
were
not issued to Ms. Cane and Mr. Clark in exchange for legal fees;
rather,
the shares were purchased using the shareholders’ own
funds.
|
§ |
ordinary
brokerage transactions and transactions in which the broker dealer
solicits purchasers;
|
§ |
block
trades in which the broker dealer will attempt to sell the shares
as agent
but may position and resell a portion of the block as principal to
facilitate the transaction;
|
§ |
purchases
by a broker dealer as principal and resale by the broker dealer for
its
account;
|
§ |
an
exchange distribution in accordance with the rules of the applicable
exchange;
|
§ |
privately
negotiated transactions;
|
§ |
settlement
of short sales entered into after the effective date of the registration
statement of which this prospectus is a part;
|
§ |
broker
dealers may agree with the Selling Stockholders to sell a specified
number
of such shares at a stipulated price per
share;
|
§ |
through
the writing or settlement of options or other hedging transactions,
whether through an options exchange or
otherwise;
|
§ |
a
combination of any such methods of sale;
or
|
§ |
any
other method permitted pursuant to applicable
law.
|
Name
|
|
Age
|
|
Position
|
Robert
G. Pedersen II
|
|
40
|
|
Chief
Executive Officer, Director
|
Brandon
T. O’Brien
|
|
36
|
|
Chief
Financial Officer
|
Title
of
Class
|
Name
and Address
Of
Beneficial
Owners (1)
|
Amount
and Nature
Of
Beneficial Ownership
|
Percent
Of
Class
(2)
|
||||
Common
Stock
|
|
Robert
G. Pedersen II, President and Chief Executive Officer (3)
|
|
6,600,000
|
|
36.8%
|
|
Common
Stock
|
Brandon
T. O’Brien
Chief
Financial Officer
|
222,853
|
1.2%
|
||||
Common
Stock
|
|
Andrew
C. Park
201
Post Street, 11th Floor
San
Francisco, CA 94108
|
|
1,058,235
|
|
5.9%
|
|
Common
Stock
|
|
SunCreek,
LLC
2873
Tolcate Lane
Holladay,
Utah 84121
|
|
5,000,000
|
|
27.9%
|
|
|
|
All
officers and directors a group (2)
|
|
6,822,853
|
|
38.0%
|
|
(1)
|
Unless
otherwise noted, the address for each of the named beneficial owners
is:
3855 South 500 West, Suite J, Salt Lake City, Utah, 84115. Unless
otherwise indicated, beneficial ownership is determined in accordance
with
Rule 13d-3 promulgated under the Exchange Act and generally includes
voting and/or investment power with respect to securities. Shares
of
common stock subject to options or warrants that are currently exercisable
or exercisable within sixty days of August 8, 2007, are deemed to
be
beneficially owned by the person holding such options or warrants
for the
purpose of computing the percentage of ownership set forth in the
above
table, unless otherwise indicated.
|
(2)
|
The
calculations of percentage of beneficial ownership are based on 17,943,995
shares of common stock outstanding as of August 8,
2007.
|
(3)
|
Includes
1,500,000 shares of common stock held directly by Mr. Pedersen and
5,000,000 shares of common stock held by SunCreek, LLC, an entity
wholly
owned by Mr. Pedersen. Mr. Pedersen exercises sole voting and investment
control over the shares held by SunCreek,
LLC.
|
Number
of Warrants
|
Exercise
Price
|
Expiration
Date
|
||
12,601
|
$0.35
|
3/18/2012
|
||
9,450
|
$0.35
|
3/18/2012
|
||
9,450
|
$0.35
|
3/18/2012
|
||
7,875
|
$0.35
|
3/18/2012
|
||
6,562
|
$0.35
|
3/18/2012
|
||
6,562
|
$0.35
|
3/18/2012
|
||
100,000
|
$0.50
|
5/30/2012
|
||
29,250
|
$1.30
|
7/10/2012
|
||
34,125
|
$1.30
|
7/10/2012
|
||
34,125
|
$1.30
|
7/10/2012
|
||
6,250
|
$1.30
|
7/10/2012
|
||
16,250
|
$1.30
|
7/10/2012
|
||
10,000
|
$1.30
|
7/10/2012
|
||
150,000
|
$1.30
|
7/10/2012
|
||
25,000
|
$1.30
|
7/10/2012
|
||
100,000
|
$1.30
|
7/10/2012
|
||
100,000
|
$1.30
|
7/10/2012
|
||
50,000
|
$1.30
|
7/10/2012
|
||
25,000
|
$1.30
|
7/10/2012
|
||
50,000
|
$1.30
|
7/10/2012
|
||
50,000
|
$1.30
|
7/10/2012
|
||
100,000
|
$1.30
|
7/10/2012
|
||
15,122
|
$1.30
|
7/10/2012
|
||
17,752
|
$1.30
|
7/10/2012
|
||
17,752
|
$1.30
|
7/10/2012
|
||
8,437
|
$1.30
|
7/10/2012
|
||
8,437
|
$1.30
|
7/10/2012
|
||
50,000
|
$1.30
|
7/10/2012
|
||
12,500
|
$1.30
|
7/10/2012
|
||
125,000
|
$1.30
|
7/10/2012
|
||
50,000
|
$1.30
|
7/10/2012
|
||
100,000
|
$1.30
|
7/10/2012
|
||
1,337,500
|
2006
- Actuals
|
2007
|
||||||||||||
$$
|
% |
$$
|
% | ||||||||||
Revenue
|
|||||||||||||
Website
Sales
|
$
|
1,943,000
|
70
|
%
|
$
|
2,225,000
|
27
|
%
|
|||||
Resellers
|
$
|
506,000
|
18
|
%
|
$
|
520,000
|
6
|
%
|
|||||
Mall
Carts
|
$
|
328,000
|
12
|
%
|
$
|
596,000
|
7
|
%
|
|||||
Corporate
Kiosks
|
$
|
-
|
0
|
%
|
$
|
910,000
|
11
|
%
|
|||||
Big
Box Retail
|
$
|
-
|
0
|
%
|
$
|
250,000
|
3
|
%
|
|||||
International
|
$
|
-
|
0
|
%
|
$
|
165,000
|
2
|
%
|
|||||
Direct
Response - Call Center
|
$
|
-
|
0
|
%
|
$
|
1,949,000
|
24
|
%
|
|||||
Direct
Response - Website
|
$
|
-
|
0
|
%
|
$
|
640,000
|
8
|
%
|
|||||
New
Products
|
$
|
-
|
0
|
%
|
$
|
170,000
|
2
|
%
|
|||||
Acquisitions
|
$
|
-
|
0
|
%
|
$
|
808,000
|
10
|
%
|
|||||
Total
Revenue
|
$
|
2,777,000
|
100
|
%
|
$
|
8,233,000
|
100
|
%
|
|||||
COGS
|
$
|
727,000
|
26
|
%
|
$
|
1,878,000
|
23
|
%
|
|||||
Gross
Operating Margin
|
$
|
2,050,000
|
74
|
%
|
$
|
6,355,000
|
77
|
%
|
|||||
SG&A
|
$
|
2,274,000
|
82
|
%
|
$
|
5,257,000
|
64
|
%
|
|||||
EBITDA
|
$
|
(224,000
|
)
|
-8
|
%
|
$
|
1,098,000
|
13
|
%
|
||||
EPS
|
$
|
(0.02
|
)
|
$
|
0.05
|
· |
For
the quarter ended June 30, 2007, salaries and related taxes increased
by
$122,420 to $346,035 from $223,615 for the quarter ended June 30,
2006 due
to the hiring of additional staff to implement our business
plan.
|
· |
For
the quarter ended June 30, 2007, consulting expense was $2,000, an
increase of $2,000 from the quarter ended June 30, 2006. The increase
relates to consulting expenses paid to a consultant who assisted
us in
opening additional mall carts during the quarter ended June 30,
2007.
|
· |
For
the quarter ended June 30, 2007, marketing and advertising expenses
were
$78,651, an increase of $27,391 as compared to $4,891 for the quarter
ended June 30, 2006. This increase is attributable to an increase
in our
marketing efforts as we roll out product and implement our business
plan.
The primary marketing expenditures continue to be in web advertising
and
search engine optimization. We also spent approximately $19,000 during
the
quarter to redesign our consumer packaging. We expect our marketing
and
advertising expenses to increase as our revenues increase and expect
to
spend increased funds on adverting and promotion of our products
as well
as sales training. During fiscal 2007, we intend to significantly
expand
our marketing efforts related to our
products.
|
· |
For
the quarter ended June 30, 2007, other selling, general and administrative
expenses were $206,539 as compared to $126,898 for the quarter ended
June
30, 2006, an increase of $79,641. The increase was attributable to
the
increase in operations as we implement our business plan and is summarized
below:
|
Three
Months Ended June
30, 2007
|
Three
Months Ended June
30, 2006
|
||||||
Professional
fees
|
$
|
14,669
|
$
|
3,512
|
|||
Contract
labor
|
19,732
|
12,510
|
|||||
Insurance
|
15,188
|
6,985
|
|||||
Depreciation
|
19,010
|
750
|
|||||
Rent
|
33,871
|
12,399
|
|||||
Travel
and entertainment
|
23,689
|
7,350
|
|||||
Telephone
and utilities
|
10,468
|
7,154
|
|||||
Printing
expenses
|
9,952
|
11,769
|
|||||
Office
supplies
|
10,122
|
17,290
|
|||||
Credit
card and bank fees
|
20,123
|
8,452
|
|||||
Promotion
|
537
|
27,676
|
|||||
Other
|
29,178
|
11,051
|
|||||
Total
|
$
|
206,539
|
$
|
126,898
|
· |
For
the six months ended June 30, 2007, salaries and related taxes increased
by $248,092 to $654,443 from $406,351 for the six months ended June
30,
2006 due to the hiring of key management personnel and additional
staff to
implement our business plan.
|
· |
For
the six months ended June 30, 2007, consulting expense was $38,500,
a
decrease of $35,250 from the expense recognized for the six months
ended
June 30, 2006 of $73,750. The decrease is primarily due to approximately
$63,000 that was paid to a consultant who then became our president
in
2006, partially offset by expenses incurred related to the hiring
of key
personnel during the six months ended June 30, 2007 of $24,000 and
payments to a consulting firm for website optimization of
$10,000.
|
· |
For
the six months ended June 30, 2007, marketing and advertising expenses
were $239,786, an increase of $78,485 as compared to $161,301 for
the six
months ended June 30, 2007. This increase is attributable to an increase
in our marketing efforts as we roll out product and implement our
business
plan. The primary marketing expenditures continue to be in web advertising
and search engine optimization. We also spent approximately $28,000
on
television advertising and $19,000 during the quarter to redesign
our
consumer packaging. We expect our marketing and advertising expenses
to
increase as our revenues increase and expect to spend increased funds
on
adverting and promotion of our products as well as sales training.
During
fiscal 2007, we intend to significantly expand our marketing efforts
related to our products.
|
· |
For
the six months ended June 30, 2007, other selling, general and
administrative expenses were $568,287 as compared to $196,150 for
the six
months ended June 30, 2006. The increase was attributable to the
increase
in operations as we implement our business plan and is summarized
below:
|
Six
Months Ended June
30, 2007
|
Six
Months Ended June
30, 2006
|
||||||
Professional
fees
|
$
|
222,445
|
$
|
4,887
|
|||
Contract
labor
|
40,230
|
7,801
|
|||||
Insurance
|
28,162
|
10,293
|
|||||
Depreciation
|
36,975
|
1,750
|
|||||
Rent
|
54,992
|
22,842
|
|||||
Travel
and entertainment
|
39,048
|
15,162
|
|||||
Telephone
and utilities
|
23,267
|
14,576
|
|||||
Printing
expenses
|
19,651
|
17,525
|
|||||
Office
supplies
|
24,140
|
25,484
|
|||||
Credit
card and bank fees
|
36,013
|
23,443
|
|||||
Promotion
|
14,445
|
28,168
|
|||||
Other
|
28,919
|
24,219
|
|||||
Total
|
$
|
568,287
|
$
|
196,150
|
· |
For
the year ended December 31, 2006, salaries and related taxes increased
by
$694,831 to $858,869 for the year ended December 31, 2006 from $164,038
for the period from March 24, 2005 (inception) to December 31, 2005
due to
the hiring of staff to implement our business
plan.
|
· |
For
the year ended December 31, 2006, consulting expense increased to
$73,750
as compared to $0 from March 24, 2005 (inception) to December 31,
2005
primarily due to approximately $63,000 paid to a consultant who then
became our president.
|
· |
For
the year ended December 31, 2006, we incurred settlement expenses
due to
the termination of a consulting contract of $62,500 and the termination
of
an exclusive distribution agreement of $39,250. We did not incur
any
settlement expenses for the period ended December 31,
2005.
|
· |
For
the year ended December 31, 2006, advertising and marketing expenses
were
$370,043 as compared to $22,626 for the period from March 24, 2005
(inception) to December 31, 2005, an increase of $347,417. This increase
is attributable to an increase in our marketing efforts as we roll
out
product and implement our business plan. We expect our marketing
and
advertising expenses to increase as our revenues increase and expect
to
spend increased funds on adverting and promotion of our products
as well
as sales training. During fiscal 2007, we intend to significantly
expand
our marketing efforts related to our
products.
|
· |
For
the year ended December 31, 2006, other selling, general and
administrative expenses amounts to $872,115 as compared to $157,931
for
the period from March 24, 2005 (inception) to December 31, 2005.
The
increase was attributable to the increase in operations as we implement
our business plan and is summarized
below:
|
2006
|
2005
|
||||||
Professional
fees
|
$
|
188,985
|
$
|
19,568
|
|||
Contract
labor
|
45,466
|
26,628
|
|||||
Insurance
|
24,847
|
3,454
|
|||||
Depreciation
|
41,503
|
2,440
|
|||||
Rent
|
57,664
|
5,918
|
|||||
Travel
and entertainment
|
64,359
|
4,380
|
|||||
Telephone
and utilities
|
33,707
|
5,292
|
|||||
Printing
expenses
|
39,016
|
12,653
|
|||||
Office
supplies
|
36,968
|
15,479
|
|||||
Events/shows
|
45,547
|
5,113
|
|||||
Credit
card and bank fees
|
42,101
|
11,928
|
|||||
Other
|
251,952
|
45,078
|
|||||
Total
|
$
|
872,115
|
$
|
157,931
|
§ |
Any
of our directors or officers;
|
§ |
Any
person proposed as a nominee for election as a
director;
|
§ |
Any
person who beneficially owns, directly or indirectly, shares carrying
more
than 10% of the voting rights attached to our outstanding shares
of common
stock;
|
§ |
Any
of our promoters;
|
§ |
Any
relative or spouse of any of the foregoing persons who has the same
house
address as such person.
|
Name
and principal
Position
|
Year
|
Salary
($)
|
Bonus
($)
|
Stock
Awards
($)
|
Option
Awards
($)
|
Non-Equity
Incentive
Plan
Compensation
($)
|
Nonqualified
Deferred
Compensation
Earnings
($)
|
All
Other
Compensation
($)
|
Total
($)
|
|||||||||||||||||||
Robert
G. Pedersen II(1)
CEO
& President
|
2005
2006
|
-
40,000
|
-
10,000
|
-
-
|
-
-
|
-
-
|
-
-
|
85,000
-
|
85,000
50,000
|
|||||||||||||||||||
|
||||||||||||||||||||||||||||
Phillip
Chipping (2)
|
2005
2006
|
54,614
98,500
|
-
-
|
-
-
|
-
-
|
-
-
|
-
-
|
-
-
|
54,614
98,500
|
|||||||||||||||||||
|
||||||||||||||||||||||||||||
Brandon
O’Brien(3)
CFO
|
2005
2006
|
-
-
|
-
-
|
-
-
|
-
-
|
-
-
|
-
-
|
-
-
|
-
-
|
(1) |
Mr.
Pedersen was appointed as our CEO and President in January 2006.
The
information in the summary compensation table includes all compensation
paid to Mr. Pedersen for the fiscal years ended December 31, 2006
and
2005. The $85,000 noted in “All Other Compensation” of the above summary
compensation table represents a consulting fee paid to a company
owned by
Mr. Pedersen for services rendered through July 2006, but paid in
fiscal
2005. In January 2006, Mr. Pedersen purchased a 50% interest in the
equity
of our company through an affiliated entity and was appointed Chief
Executive Officer and Director of the
Company.
|
(2)
|
Effective
December 15, 2006, Mr. Chipping resigned his position as an officer
and
director of the Company.
|
(3)
|
Mr.
O’Brien was appointed as our Chief Financial Officer on February 12,
2007.
The information in the summary compensation table includes all
compensation paid to Mr. O’Brien for the fiscal years ended December 31,
2006 and 2005.
|
OUTSTANDING
EQUITY AWARDS AT FISCAL YEAR-END
|
||||||||||||||||||||||||||||
OPTION
AWARDS
|
STOCK
AWARDS
|
|||||||||||||||||||||||||||
Name
|
Number
of
Securities
Underlying
Unexercised
Options
(#)
Exercisable
|
Number
of
Securities
Underlying
Unexercised
Options
(#)
Unexercisable
|
Equity
Incentive
Plan
Awards:
Number
of
Securities
Underlying
Unexercised
Unearned
Options
(#)
|
Option
Exercise
Price
($)
|
Option
Expiration
Date
|
Number
of
Shares
or
Units
of
Stock
That
Have
Not
Vested
(#)
|
Market
Value
of
Shares
or
Units
of
Stock
That
Have
Not
Vested
($)
|
Equity
Incentive
Plan
Awards:
Number
of
Unearned
Shares,
Units
or
Other
Rights
That
Have
Not
Vested
(#)
|
Equity
Incentive
Plan
Awards:
Market
or
Payout
Value
of
Unearned
Shares,
Units
or
Other
Rights
That
Have
Not
Vested
(#)
|
|||||||||||||||||||
Robert
G. Pedersen II
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
|||||||||||||||||||
Brandon
O’Brien
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
DIRECTOR
COMPENSATION
|
||||||||||||||||||||||
Name
|
Fees
Earned or
Paid
in
Cash
($)
|
Stock
Awards
($)
|
Option
Awards
(#)
|
Non-Equity
Incentive
Plan
Compensation
($)
|
Non-Qualified
Deferred
Compensation
Earnings
($)
|
All
Other
Compensation
($)
|
Total
($)
|
|||||||||||||||
Robert
G. Pedersen II
|
-
|
-
|
-
|
-
|
-
|
-
|
-
|
Financial
Statements
|
Index
to Financial Statements:
|
Financial
Statements
|
Report
of Independent Registered Public Accounting Firm
|
F-2
|
|||
Balance
Sheet - As of December 31, 2006
|
F-3
|
|||
Statements
of Operations for the Year Ended December 31, 2006
|
||||
and
for the Period From March 25, 2005 (inception) to December 31,
2006
|
F-4
|
|||
Statements
of changes in Stockholders’ Equity for the Year Ended December 31,
2006
|
||||
and
for the Period From March 24, 2005 (inception) to December 31,
2005
|
F-5
|
|||
Statements
of Cash Flows for the Year Ended December 31, 2006 and for the
period
|
||||
from
March 24, 2005 (inception) to December 31, 2005
|
F-6
|
|||
Notes
to Financial Statements
|
F-7
|
|||
Financial
Statements (Unaudited):
|
||||
Condensed
Balance Sheet - As of June 30, 2007 and December 31, 2006
|
Q-3
|
|||
Condensed
Statements of Operations for the Three and Six Months
Ended
|
||||
June
30, 2007 and 2006
|
Q-4
|
|||
Condensed
Statements of Cash Flows for the Six Months Ended
|
||||
June
30, 2007 and 2006
|
Q-5
|
|||
Notes
to Financial Statements
|
Q-7
|
ASSETS
|
||||
Current
assets
|
||||
Cash
|
$
|
468,382
|
||
Accounts
receivable, net
|
121,149
|
|||
Inventories
|
102,522
|
|||
Prepaid
income taxes
|
44,361
|
|||
Prepaid
expenses and other current assets
|
31,724
|
|||
Deferred
income tax assets
|
19,468
|
|||
Due
from employees
|
3,714
|
|||
Total
current assets
|
791,320
|
|||
Property
and equipment, net
|
221,474
|
|||
Deposits
and other assets
|
12,119
|
|||
Intangible
assets
|
2,340
|
|||
Total
assets
|
$
|
1,027,253
|
||
LIABILITIES
AND STOCKHOLDERS' EQUITY
|
||||
Current
liabilities
|
||||
Convertible
note payable
|
$
|
250,000
|
||
Convertible
note payable - officer
|
100,000
|
|||
Accounts
payable
|
246,691
|
|||
Accrued
liabilities
|
33,573
|
|||
Accrued
wages and wage related expenses
|
121,728
|
|||
Deferred
licensing revenue
|
86,801
|
|||
Sales
returns liability
|
32,000
|
|||
Total
current liabilities
|
870,793
|
|||
Long-term
liabilities
|
||||
Non-current
deferred income tax liablility, net
|
12,087
|
|||
Total
liabilities
|
882,880
|
|||
Stockholders'
equity
|
||||
Common
stock, $0.001 par value; 50,000,000 shares authorized; 10,175,000
shares
issued and outstanding
|
10,175
|
|||
Additional
paid-in capital
|
117,075
|
|||
Retained
earnings
|
17,123
|
|||
Total
stockholders' equity
|
144,373
|
|||
Total
liabilities and stockholders' equity
|
$
|
1,027,253
|
|
Year
Ended
Dec
31, 2006
|
For
the Period
From
Mar 24, 2005
(inception)
to
Dec
31, 2005
|
|||||
Net
sales
|
$
|
2,777,036
|
$
|
728,786
|
|||
Cost
of sales
|
727,434
|
119,410
|
|||||
Gross
profit
|
2,049,602
|
609,376
|
|||||
Operating
expenses:
|
|||||||
Salaries
and related taxes
|
858,869
|
164,038
|
|||||
Consulting
|
73,750
|
-
|
|||||
Settlement
fees
|
101,750
|
-
|
|||||
Advertising
and marketing
|
370,043
|
22,626
|
|||||
Bad
debt (recovery) expense
|
(2,307
|
)
|
22,500
|
||||
Other
selling, general and administrative
|
872,115
|
157,931
|
|||||
Total
operating expenses
|
2,274,220
|
367,095
|
|||||
(Loss)
income from operations
|
(224,618
|
)
|
242,281
|
||||
Other
income (expense):
|
|||||||
Interest
expense
|
(2,813
|
)
|
(900
|
)
|
|||
Interest
and other income
|
6,760
|
-
|
|||||
Total
other income (expense)
|
3,947
|
(900
|
)
|
||||
Income
before provision for income taxes
|
(220,671
|
)
|
241,381
|
||||
Income
tax benefit (expense)
|
79,418
|
(83,005
|
)
|
||||
Net
(loss) income
|
(141,253
|
)
|
158,376
|
||||
Basic
and diluted net (loss) earnings per common share
|
$
|
(0.01
|
)
|
$
|
0.02
|
||
Weighted
average number of shares outstanding - basic and
diluted
|
10,052,808
|
10,000,000
|
Additional
|
Total
|
|||||||||||||||
Common
Stock
|
Paid-in
|
Retained
|
Stockholders'
|
|||||||||||||
Shares
|
Amount
|
Capital
|
Earnings
|
Equity
|
||||||||||||
Balance,
March 24, 2005 (Inception)
|
-
|
$
|
-
|
$
|
-
|
$
|
-
|
$
|
-
|
|||||||
Common
stock issued to founder at inception
|
10,000,000
|
10,000
|
(9,000
|
)
|
-
|
1,000
|
||||||||||
Net
income for the period
|
-
|
-
|
-
|
158,376
|
158,376
|
|||||||||||
Balance,
December 31, 2005
|
10,000,000
|
10,000
|
(9,000
|
)
|
158,376
|
159,376
|
||||||||||
Capital
Contribution
|
-
|
-
|
25,000
|
-
|
25,000
|
|||||||||||
Sale
of common stock
|
100,000
|
100
|
74,900
|
-
|
75,000
|
|||||||||||
Common
stock issued in settlement of contract
|
75,000
|
75
|
26,175
|
-
|
26,250
|
|||||||||||
Net
loss for the year
|
-
|
-
|
-
|
(141,253
|
)
|
(141,253
|
)
|
|||||||||
Balance,
December 31, 2006
|
10,175,000
|
$
|
10,175
|
$
|
117,075
|
$
|
17,123
|
$
|
144,373
|
Year
Ended
|
For
the Period From
Mar
24, 2005 to
|
||||||
|
Dec
31, 2006
|
Dec
31, 2005
|
|||||
Cash
flows from operating activities
|
|||||||
Net
(loss) income
|
$
|
(141,253
|
)
|
$
|
158,376
|
||
Adjustments
to reconcile net (loss) income to net cash used in operating
activities:
|
|||||||
Depreciation
|
41,503
|
2,440
|
|||||
Loss
on disposal of fixed assets
|
335
|
-
|
|||||
Bad
debt (recovery) expense
|
(2,307
|
)
|
22,500
|
||||
Deferred
income tax (benefit ) expense
|
(79,418
|
)
|
72,037
|
||||
Expense
related to issuance of common stock for contract
settlement
|
26,250
|
-
|
|||||
Changes
in assets and liabilities
|
|||||||
Accounts
receivable
|
955
|
(142,297
|
)
|
||||
Inventory
|
(92,050
|
)
|
(10,472
|
)
|
|||
Due
from employees
|
(3,714
|
)
|
-
|
||||
Prepaid
income taxes
|
(44,361
|
)
|
-
|
||||
Prepaid
expenses and other current assets
|
39,074
|
(70,798
|
)
|
||||
Due
from related parties
|
6,364
|
(6,364
|
)
|
||||
Deposits
|
-
|
(4,516
|
)
|
||||
Other
assets
|
(7,603
|
)
|
-
|
||||
Accounts
payable
|
203,326
|
43,365
|
|||||
Income
taxes payable
|
(3,468
|
)
|
3,468
|
||||
Accrued
liabilities
|
11,799
|
-
|
|||||
Accrued
wages and wage related expenses
|
121,728
|
-
|
|||||
Deferred
licensing revenues
|
86,801
|
-
|
|||||
Sales
return liability
|
25,320
|
-
|
|||||
Accrued
interest payable
|
-
|
28,455
|
|||||
Net
cash provided by operating activities
|
189,281
|
96,194
|
|||||
Cash
flows from investing activities
|
|||||||
Payments
for intangible assets
|
-
|
(2,340
|
)
|
||||
Proceeds
from disposal of equipment
|
3,000
|
-
|
|||||
Purchase
of property and equipment
|
(189,543
|
)
|
(54,204
|
)
|
|||
Net
cash used in investing activities
|
(186,543
|
)
|
(56,544
|
)
|
|||
Cash
flows from financing activities
|
|||||||
Repayments
on equipment financing payable
|
(10,017
|
)
|
(14,989
|
)
|
|||
Loan
proceeds
|
-
|
4,500
|
|||||
Proceeds
from convertible note payable
|
250,000
|
-
|
|||||
Proceeds
from convertible note payable - officer
|
100,000
|
-
|
|||||
Loan
repayments
|
-
|
(4,500
|
)
|
||||
Capital
contribution
|
25,000
|
-
|
|||||
Proceeds
from sale of common stock
|
75,000
|
1,000
|
|||||
Net
cash provided by (used in) financing activities
|
439,983
|
(13,989
|
)
|
||||
Net
increase in cash and cash equivalents
|
442,721
|
25,661
|
|||||
Cash
and cash equivalents at beginning of year
|
25,661
|
-
|
|||||
Cash
and cash equivalents at end of year
|
$
|
468,382
|
$
|
25,661
|
|||
Supplemental
disclosure of cash flow information
|
|||||||
Cash
paid during the period for interest
|
$
|
1,814
|
$
|
900
|
|||
Cash
paid during the period for income taxes
|
$
|
1,000
|
$
|
7,500
|
|||
Non-cash
investing and financing activities
|
|||||||
Property
and equipment acquired for equipment financing payable
|
$
|
-
|
$
|
25,005
|
Useful
Lives
|
|
Office,
computer and other equipment
|
3
to 7 years
|
Automobiles
|
5
years
|
Leasehold
improvements
|
1
to 3.13 years
|
|
Net
Income
(Loss)
|
Weighted
Average
Shares
|
Per
Share
Amount
|
|||||||
Period
from March 24, 2005 (Inception) to December 31, 2005:
|
||||||||||
Basic
EPS
|
$
|
158,376
|
10,000,000
|
$
|
0.02
|
|||||
Effect
of common stock equivalents
|
—
|
—
|
||||||||
Diluted
EPS
|
$
|
158,376
|
10,000,000
|
$
|
0.02
|
|||||
Year
Ended December 31, 2006:
|
||||||||||
Basic
EPS
|
$
|
(141,253
|
)
|
10,052,808
|
$
|
(0.01
|
)
|
|||
Effect
of common stock equivalents
|
——
|
|||||||||
Diluted
EPS
|
$
|
(141,253
|
)
|
10,052,808
|
$
|
(0.01
|
)
|
Accounts
receivable
|
$
|
141,342
|
||
Less:
Allowance for doubtful accounts
|
(20,193
|
)
|
||
Accounts
Receivable, net
|
$
|
121,149
|
Finished
Goods
|
$
|
67,257
|
||
Raw
Materials
|
35,265
|
|||
$
|
$
102,522
|
Useful
Lives
|
|||||||
Computer
Equipment and Software
|
3
to 5 years
|
$
|
58,790
|
||||
Office
Equipment
|
3
to7 years
|
58,407
|
|||||
Furniture
and Fixtures
|
7
years
|
9,405
|
|||||
Automobiles
|
5
years
|
47,063
|
|||||
Leasehold
improvements
|
1
to 3.13 years
|
91,637
|
|||||
265,302
|
|||||||
Less
Accumulated Depreciation
|
(43,828
|
)
|
|||||
$
|
221,474
|
2006
|
2005
|
||||||
Deferred
income tax (benefit) expense
|
$
|
(79,418
|
)
|
$
|
72,037
|
||
Current
income tax (benefit) expense
|
--
|
10,968
|
|||||
$
|
(79,418
|
)
|
$
|
83,005
|
2006
|
2005
|
||||||
Computed
“expected” tax (benefit)
expense
|
$
|
(82,311
|
)
|
$
|
96,552
|
||
Meals
and entertainment
|
1,572
|
990
|
|||||
Other
|
1,321
|
--
|
|||||
Current
income taxes, tax rate difference
|
--
|
(14,537
|
)
|
||||
$
|
(79,418
|
)
|
$
|
83,005
|
2006
|
||||
Deferred
tax assets:
|
||||
Net
operating loss carryforward
|
$
|
4,422
|
||
Allowance
for doubtful accounts
|
7,532
|
|||
Sales
returns accrual
|
11,936
|
|||
Total
gross deferred tax assets
|
23,890
|
|||
Less
valuation allowance
|
--
|
|||
Net
deferred tax assets
|
$
|
23,890
|
||
Deferred
tax liabilities:
|
||||
Property
and equipment
|
$
|
16,509
|
||
Total
gross deferred tax liabilities
|
16,509
|
|||
Net
deferred tax assets
|
$
|
7,381
|
Deferred
tax assets, net
-
current
|
$
|
19,468
|
||
Deferred
tax liabilities, net - non-current
|
(12,087
|
)
|
||
Net
deferred tax assets
|
$
|
7,381
|
2007
|
$
|
44,088
|
||
2008
|
24,030
|
|||
2009
|
|
12,192
|
||
Total
|
|
$
|
80,310
|
2006
|
2005
|
||
United
States
|
86%
|
85%
|
|
Europe
|
5%
|
13%
|
|
Other
|
9%
|
2%
|
June
30,
|
December
31,
|
||||||
|
2007
|
2006
|
|||||
ASSETS
|
|||||||
Current
assets
|
|||||||
Cash
|
$
|
993,380
|
$
|
468,382
|
|||
Accounts
receivable, net
|
64,427
|
121,149
|
|||||
Inventories
|
152,922
|
102,522
|
|||||
Prepaid
income taxes
|
44,361
|
44,361
|
|||||
Prepaid
advertising
|
124,076
|
-
|
|||||
Prepaid
expenses and other current assets
|
182,811
|
31,724
|
|||||
Deferred
income tax assets
|
16,796
|
19,468
|
|||||
Due
from employees
|
-
|
3,714
|
|||||
Total
current assets
|
1,578,773
|
791,320
|
|||||
Property
and equipment, net
|
226,629
|
221,474
|
|||||
Deposits
and other assets
|
37,119
|
12,119
|
|||||
Intangible
assets
|
50,054
|
2,340
|
|||||
Total
assets
|
$
|
1,892,575
|
$
|
1,027,253
|
|||
LIABILITIES
AND STOCKHOLDERS' EQUITY
|
|||||||
Current
liabilities
|
|||||||
Convertible
note payable
|
$
|
-
|
$
|
250,000
|
|||
Convertible
note payable - officer
|
-
|
100,000
|
|||||
Notes
payable
|
250,000
|
-
|
|||||
Advance
on financing transaction
|
800,000
|
-
|
|||||
Accounts
payable
|
268,994
|
246,691
|
|||||
Accrued
liabilities
|
9,164
|
33,573
|
|||||
Accrued
wages and wage related expenses
|
68,272
|
121,728
|
|||||
Deferred
licensing revenue
|
99,300
|
86,801
|
|||||
Sales
returns liability
|
15,483
|
32,000
|
|||||
Total
current liabilities
|
1,511,213
|
870,793
|
|||||
Long-term
liabilities
|
|||||||
Non-current
deferred income tax liablility, net
|
12,361
|
12,087
|
|||||
Total
liabilities
|
1,523,574
|
882,880
|
|||||
Stockholders'
equity
|
|||||||
Common
stock, $0.001 par value; 50,000,000 shares authorized;
|
|||||||
15,168,995
and 10,175,000 shares issued and outstanding, respectively
|
15,170
|
10,175
|
|||||
Additional
paid-in capital
|
655,189
|
117,075
|
|||||
Retained
(deficit) earnings
|
(301,358
|
)
|
17,123
|
||||
Total
stockholders' equity
|
369,001
|
144,373
|
|||||
Total
liabilities and stockholders' equity
|
$
|
1,892,575
|
$
|
1,027,253
|
Three
Months Ended
|
Three
Months Ended
|
Six
Months Ended
|
Six
Months Ended
|
||||||||||
|
June
30, 2007
|
June
30, 2006
|
June
30, 2007
|
June
30, 2006
|
|||||||||
Net
sales
|
$
|
804,458
|
$
|
638,253
|
$
|
1,597,306
|
$
|
1,162,511
|
|||||
Cost
of sales
|
203,672
|
182,623
|
390,831
|
344,222
|
|||||||||
Gross
profit
|
600,786
|
455,630
|
1,206,475
|
818,289
|
|||||||||
Operating
expenses:
|
|||||||||||||
Salaries
and related taxes
|
346,035
|
223,615
|
654,443
|
406,351
|
|||||||||
Consulting
|
2,000
|
-
|
38,500
|
73,750
|
|||||||||
Advertising
and marketing
|
78,651
|
73,760
|
239,786
|
161,301
|
|||||||||
Other
selling, general and administrative
|
206,539
|
126,898
|
568,287
|
196,150
|
|||||||||
Total
operating expenses
|
633,225
|
424,273
|
1,501,016
|
837,552
|
|||||||||
(Loss)
income from operations
|
(32,439
|
)
|
31,357
|
(294,541
|
)
|
(19,263
|
)
|
||||||
Other
(expense) income:
|
|||||||||||||
Interest
expense
|
(20,231
|
)
|
-
|
(26,099
|
)
|
-
|
|||||||
Interest
and other income
|
3,969
|
6,819
|
4,085
|
6,960
|
|||||||||
Total
other (expense) income
|
(16,262
|
)
|
6,819
|
(22,014
|
)
|
6,960
|
|||||||
(Loss)
ncome before benefit (provision) for income taxes
|
(48,701
|
)
|
38,176
|
(316,555
|
)
|
(12,303
|
)
|
||||||
Income
tax benefit (expense)
|
408
|
-
|
(2,310
|
)
|
-
|
||||||||
Net
(loss) income
|
(48,293
|
)
|
38,176
|
(318,865
|
)
|
(12,303
|
)
|
||||||
Basic
and diluted net (loss) income per common share
|
$
|
(0.00
|
)
|
$
|
0.00
|
$
|
(0.02
|
)
|
$
|
(0.00
|
)
|
||
Weighted
average number of shares outstanding - basic and
diluted
|
15,168,995
|
10,000,000
|
14,596,739
|
10,000,000
|
Six
Months Ended
|
Six
Months Ended
|
||||||
|
June
30, 2007
|
June
30, 2006
|
|||||
Cash
flows from operating activities
|
|||||||
Net
loss
|
$
|
(318,865
|
)
|
$
|
(12,303
|
)
|
|
Adjustments
to reconcile net loss to net cash used in operating
activities:
|
|||||||
Depreciation
|
36,976
|
1,750
|
|||||
Deferred
income tax (benefit) expense
|
2,946
|
57,730
|
|||||
Changes
in assets and liabilities
|
|||||||
Accounts
receivable
|
56,722
|
87,955
|
|||||
Inventory
|
(50,400
|
)
|
(30,299
|
)
|
|||
Due
from employees
|
3,714
|
(33,138
|
)
|
||||
Prepaid
advertising
|
(124,076
|
)
|
-
|
||||
Prepaid
expenses and other current assets
|
(101,087
|
)
|
(2,507
|
)
|
|||
Other
assets
|
(25,000
|
)
|
(1,645
|
)
|
|||
Accounts
payable
|
(24,947
|
)
|
56,148
|
||||
Accrued
liabilities
|
(8,716
|
)
|
59,136
|
||||
Accrued
wages and wage related expenses
|
(53,456
|
)
|
-
|
||||
Deferred
licensing revenues
|
12,499
|
-
|
|||||
Sales
return liability
|
(16,517
|
)
|
-
|
||||
Net
cash (used in) provided by operating activities
|
(610,207
|
)
|
182,827
|
||||
Cash
flows from investing activities
|
|||||||
Payments
for intangible assets
|
(47,714
|
)
|
(123,466
|
)
|
|||
Purchase
of property and equipment
|
(42,131
|
)
|
-
|
||||
Net
cash used in investing activities
|
(89,845
|
)
|
(123,466
|
)
|
|||
Cash
flows from financing activities
|
|||||||
Repayments
on equipment financing payable
|
-
|
(7,376
|
)
|
||||
Proceeds
from advance on financing transaction
|
800,000
|
-
|
|||||
Proceeds
from related party notes payable
|
-
|
30,063
|
|||||
Proceeds
from notes payable
|
200,000
|
-
|
|||||
Payments
on convertible note payable - officer
|
(50,000
|
)
|
-
|
||||
Capital
contribution
|
-
|
25,000
|
|||||
Proceeds
from sale of common stock
|
275,050
|
-
|
|||||
Net
cash provided by financing activities
|
1,225,050
|
47,687
|
|||||
Net
(decrease) increase in cash and cash equivalents
|
524,998
|
107,048
|
|||||
Cash
and cash equivalents at beginning of the period
|
468,382
|
25,661
|
|||||
Cash
and cash equivalents at end of the period
|
$
|
993,380
|
$
|
132,709
|
|||
Supplemental
disclosure of cash flow information
|
|||||||
Cash
paid during the period for interest
|
$
|
12,605
|
$
|
-
|
|||
Cash
paid during the period for income taxes
|
$
|
-
|
$
|
8,796
|
Net
Loss
|
Weighted
Average
Shares
|
Per Share
Amount
|
||||||||
Three
months ended June 30, 2007:
|
|
|
|
|||||||
Basic
EPS
|
$
|
(48,293
|
)
|
15,168,995
|
$
|
(0.00
|
)
|
|||
Effect
of common stock equivalents
|
—
|
—
|
||||||||
Diluted
EPS
|
$
|
(48,293
|
)
|
15,168,995
|
$
|
(0.00
|
)
|
|||
Three
months ended June 30, 2006:
|
||||||||||
Basic
EPS
|
$
|
38,176
|
10,000,000
|
$
|
0.00
|
|||||
Effect
of common stock equivalents
|
—
|
—
|
||||||||
Diluted
EPS
|
$
|
38,176
|
10,000,000
|
$
|
0.00
|
|
Net
Loss
|
Weighted
Average
Shares
|
Per Share
Amount
|
|||||||
Six
months ended June 30, 2007:
|
|
|
|
|||||||
Basic
EPS
|
$
|
(318,865
|
)
|
14,596,739
|
$
|
(0.02
|
)
|
|||
Effect
of common stock equivalents
|
—
|
—
|
||||||||
Diluted
EPS
|
$
|
(318,865
|
)
|
14,596,739
|
$
|
(0.02
|
)
|
|||
Six
months ended June 30, 2006:
|
||||||||||
Basic
EPS
|
$
|
(12,303
|
)
|
10,000,000
|
$
|
(0.00
|
)
|
|||
Effect
of common stock equivalents
|
—
|
—
|
||||||||
Diluted
EPS
|
$
|
(12,303
|
)
|
10,000,000
|
$
|
(0.00
|
)
|
June
30, 2007
|
December
31, 2006
|
||||||
Accounts
receivable
|
$
|
84,620
|
$
|
141,342
|
|||
Less:
Allowance for doubtful accounts
|
(20,193
|
)
|
(20,193
|
)
|
|||
Accounts
Receivable, net
|
$
|
64,427
|
$
|
121,149
|
June
30, 2007
|
December
31, 2006
|
||||||
Finished
Goods
|
$
|
44,823
|
$
|
67,257
|
|||
Raw
Materials
|
108,099
|
35,265
|
|||||
$
|
152,922
|
$
|
102,522
|
Useful
Lives
|
June
30, 2007
|
December
31, 2006
|
||||||||
Computer
Equipment and Software
|
3
to 5 years
|
$
|
84,623
|
$
|
58,790
|
|||||
Office
Equipment
|
3
to7 years
|
62,606
|
58,407
|
|||||||
Furniture
and Fixtures
|
7
years
|
21,504
|
9,405
|
|||||||
Automobiles
|
5
years
|
47,063
|
47,063
|
|||||||
Leasehold
improvements
|
1
to 3.13 years
|
91,637
|
91,637
|
|||||||
307,433
|
265,302
|
|||||||||
Less
Accumulated Depreciation
|
(80,804
|
)
|
(43,828
|
)
|
||||||
$
|
226,629
|
$
|
221,474
|