ADvendio, the leading omnichannel retail media advertising platform, has announced that it will be joined by its customer, Ahold Delhaize, and a panel of leading Retail Media Network (RMN) experts on a webinar which will explore evolutions in the RMN landscape.
Hosted on May 30, 2024 at 10am EDT, the webinar - Retail Media Insights: Exploring Audiences, Monetization and Instore vs Digital - will deliver a deep-dive into the latest trends in retail media, both across the U.S. and Europe, providing insights that will inform effective strategies for retailers and brands looking to grow and accelerate their RMN capabilities and offers.
Jorn Zwetsloot, Ad Operations Specialist at Ahold Delhaize, one of the world’s largest food retail groups, is among the panel of experts leading the webinar discussions. He will be joined by digital media specialist, Wouter Hulst, Founder of 201 Connected Media; Lisa Goller, B2B content specialist and RETHINK Retail Influencer; and ADvendio’s Regional Manager, EMEA & APAC, Angus Dowie.
Ahold’s Zwetsloot will discuss effective strategies for monetizing retail media. With retail media ad spend on track to grow by $100 billion between 2020 and 2025, he will explore the revenue opportunities for retailers in opening up 1st party data and hyper-segmented audiences to 3rd party brands and advertisers through retail media.
201 Connected Media’s Hulst will share best practice on how retailers can manage their media audiences and orchestrate their data to drive performance. Goller will then discuss channel growth and omnichannel retail media opportunities. Looking beyond on-site and off-site digital ads, she will outline the opportunities in opening up RMNs in brick-and-mortar store networks, which are tipped to top TV advertising revenue streams in the near future.
Samantha Giaver, Head of Growth at ADvendio, commented: “Because the size of the prize is so significant, the RMN landscape is moving at pace with brands and retailers recognizing the potential of RMNs, both in growing engagement opportunities with their customers as well as driving new revenue streams. We’re thrilled to have progressive retailers and media experts join us on the webinar to shine a light onto some of the key challenges and best practices that are redefining how retailers grow and enhance their retail media offerings.”
To register to attend ADvendio’s RMN webinar with Ahold, register: Retail Media Insights: Exploring Audiences, Monetization and Instore vs Digital.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240513821221/en/
Contacts
Media contact: sarah.cole@fieldworksmarketing.co.uk
