Gain Over Pain: Helping Investors Stay in the Game
June 13, 2016 at 08:00 AM EDT
Note: This article appears on the ETFtrends.com Strategist Channel By Patty Quinn McAuley Our Two Primary Motivators Are Not Equal Psychologists assert that all human motivation can be divided into two categories: gain and pain. Anytime we actually do something, we do it because we want to avoid...