What to expect at SXSW 2023: Carmakers rev up presence, storefronts taken over from convention center to Rainey St.

SXSW is back for its 36th year. What should festivalgoers expect? Less crypto, for one thing. Co-President Hugh Forrest says attendance might not quite reach 2019 levels but organizers except more international travelers than last year. Click through for more insight on how the 2023 event is shaping up and some advice for companies looking to make a big splash.